As part of his efforts to continually improve the home improvement and construction professional’s customer experience in the corporate stores of Lowe, RONA and Reno-Depot, Lowes Canada starts its VIPpro program. This new program is designed to provide Lowes Canada Pro customers with an enhanced and integrated shopping experience with added flexibility and benefits. From now on, they will have access to the same discounts and benefits across the entire Lowe Canadian corporate business network, regardless of the banner, as well as a host of useful features in the new VIPpro mobile application.
“One of the strengths of Lowe’s Canadian network is that we have over 235 corporate stores nationwide in a variety of formats under three different and complementary banners. With the VIPpro program, our Pro customers can now benefit seamlessly from our broad network: depending on the nature of their projects, they can shop in the store that best suits their needs, while accessing the same benefits and using a single VIPpro Account in Canada, ”said Tony Cioffi, Senior Vice President, Stores. “We are confident that this new program will help us deliver a hassle-free shopping experience and value to our Pro customers, bringing us one step closer to our goal of becoming the number one destination for home improvement and construction professionals in Canada . “
Providing added value and service to professionals
In addition to exclusive discounts on all purchases, including equipment, the VIPpro program offers Pro customers a full range of services and benefits to meet their specific needs:
- 5% discount on everything (10% on color)
- Dedicated customer service
- Volume discounts
- Price match guarantee
- Early opening times
- Priority roadside pickup from 7 a.m. to 9 a.m.
- 365-day return policy
- Flexible delivery options on site
- Own entrance and parking space
- Online Sico color selection
The VIPpro app: the indispensable tool for professionals
To make it even easier for professionals to access their information and benefits, Lowe’s Canada is also officially launching the VIPpro app. Developed by Toronto-based Kinetic Commerce, this new app enables VIPpro members to view their purchase dates, special offers and profile information on their mobile device at any time. Industry professionals can expect the following key features of the app to:
- Your complete purchase history in the corporate stores of Lowe’s, RONA and Reno-Depot
- Access to exclusive offers and offers
- Ability to manage the accesses of employees assigned to their account and to change these accesses directly in the app
- Links to the websites of Lowe, RONA and Reno-Depot
- A store locator
“With the platform used to bring the VIPpro program to market, Pro customers can conveniently manage their relationship with the vast network of corporate businesses of Lowe, RONA and Reno-Depot from their mobile device and so on a truly superior customer enables customer experience, ”said David Dougherty, Co-Founder and CEO of Kinetic Commerce.
This first version of the app will be updated in the coming months to offer VIPpro members additional functions. Later in the fall, the app will showcase tailored offers based on each customer’s preferences and purchase history. The introduction of a VIPpro web portal is also in work for 2020. With this new feature, VIPpro members can access the Lowe, RONA and Reno-Depot transaction websites and make online purchases while taking full advantage of their VIPpro discounts and benefits.
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