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How To Use PR To Build Credibility For Your Business : MARKETING

Marketing Podcast with Gloria Chou

PRIn this episode of the Duct Tape Marketing Podcast I interview Gloria Chou, former TV producer and US diplomat and founder of Gloria Chou PR.

Gloria has spent her entire career using various media to tell stories that create opportunity and impact. She often hears from founders doing incredible things that the reason they don’t tell their story to a wider audience is because they think they are “not ready yet”.

As someone who worked extensively with early-stage founders and published their stories in world-class outlets like the New York Times and the Wall Street Journal before they were even funded or launched, she found that the biggest caveat was belief that stands between where you are now and where you want to go.

Her approach to PR is unconventional and different from anything you’ve seen because she created it out of necessity. In the beginning she never worked in an agency or had never had industry contacts or relationships with journalists and to date has not spent a dime on ads or sponsored content. She learned how to “hack” her own PR by calling / emailing thousands of editors, and learned how to develop the winning methods that she is now teaching early-stage founders.

Questions I ask Gloria Chou:

  • What is PR these days?
  • Has blogging changed the role of accredited journalists?
  • How do you break the mess in pitching?
  • What role does a press release play?

What You Will Learn If You Listen:

  • The role of PR is to build credibility
  • How to Connect with Journalists
  • How to adjust your pitch
  • How press releases can become exclusivity

More about Gloria Chou:

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SEMrush

This episode of the Duct Tape Marketing Podcast is brought to you by SEMrush.

SEMrush is an all-in-one marketing toolkit that marketing consultants use to intensify their digital marketing efforts for their clients. SEMrush helps with SEO, PPC, social media, content marketing and market research. This tool is incredibly valuable in tape marketing and the work we do for our customers.

To find out more, go to SEMrush.com.

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