Stand out from the crowd
Designing the perfect blog feature looks different for every business. Here at Roundpeg we went through many designs to test which designs work best. Since the featured image is the first thing people see on social media, we want an image that will grab readers’ attention immediately.
Selected images link and support a blog article or website. By default, they are first fetched when the link is shared on a social platform. Sharing the blog links on social media is the perfect opportunity to create a great looking social share with a catchy title to make sure people want to read your content.
When I started at Roundpeg, we had a design style that relied on colorful blog-themed photography. Each was unique and eye-catching, but did little to strengthen our overall brand identity.
We started testing blog designs that were brand and brand independent so we could show our fun and creative side. By rotating the styles of blog features, we’ve seen what attracted people to and ended up having discussions about what impressions we’d like to give people the moment they see a post from us.
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