KBCM TECHNOLOGY GROUP SAAS SURVEY – COVID EDITION
We are proud to partner with KBCM Technology Group (formerly Pacific Crest Securities) for the eighth year in a row.
Thanks to the readers of forEntrepreneurs who took the survey! Many thanks to David Spitz (@dspitz) and the KBCM Technology Group team for working on the survey.
The full report can be downloaded from this link: SaaS survey 2020.
In 2010, KeyBanc launched the Pacific Crest SaaS survey to provide executives and investors with meaningful benchmarks to help them evaluate performance, manage operations, and make informed strategic and financial decisions. Since then, the (now) KBCM SaaS survey has become the industry benchmarking report.
In 2020, with the impact of COVID on everyone involved, measuring performance is more important than ever. We’ve redesigned this year’s survey to see how things are changing. What does outperformance look like in this environment? Who Thrives and Who Fights? How do companies react?
This first report reviews data from over 500 respondents from private SaaS companies. Our focus is on the basic performance for the current year 2019 and 2020 until May 31. The answers were collected from mid-June to early July.
What is important is that we may still be in the early stages of the market disruption caused by COVID. This year, instead of a one-time check-in, we want to turn to companies again over time and define unique secret code names to ensure continuity without compromising confidentiality and anonymity.
The images below may be difficult to read in some places so we recommend Download the report.
Last year Vs. This year – different worlds!
What is the impact on performance?
Which companies are hardest hit?
What is happening on the field and what was the reaction?
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