Brand marketers and agency executives will get together next week IAB Podcast Upfront 2020. The three-day virtual conference, scheduled for September 9-11, will give media buyers the opportunity to preview the latest podcast programming from the biggest names in digital audio.
Actress and comedian Franchesca Ramsey is expected to host the event. Ramsey is currently hosting the MTV web series “Decoded”. Most recently she worked as a writer for the 2020 Oscars and is a former writer and writer for The nightly show with Larry Wilmore.
“Franchesca is the perfect host for this year’s record-breaking event,” said IAB President David Cohen. “She is someone who has helped redefine the possibilities of digital entertainment and we look forward to her taking us through three days of incredible presentations and insights into the power of podcasts.”
Ramsey will be joined by a different co-host each day at the IAB Podcast Upfront 2020. On Wednesday (9/9) her co-host will be Sarah Gonzalez, who will host the NPR podcast Planet money;; on the 10th Chris Jericho, host of Talk is Jericho;; and on the 11th, former Democratic presidential candidate and US Housing Secretary Julián Castro, host of Our America.
This year is the first virtual podcast upfront event that features a mix of recorded and live events every day. Although Podcast Upfront is an invitation-only event for brand marketers and agency executives, over 2,500 people are registered, which is a record-breaking audience size.
The purpose of IAB Podcast Upfront is for podcast networks to present their shows to advertisers. This year’s lineup includes iHeartRadio, NPR, Barstool Sports, ViacomCBS, Pineapple Street Studios and Westwood One.
IAB Podcast Upfront 2020 is September 9-11, 2020. Participation is only possible by invitation. However, the IAB offers students the option to participate for free through the IAB Access program. Students using an .edu email address can request an invitation Here.
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