San Diego’s proximity to Mexico and its rich Hispanic heritage have shaped its vibrant identity. Latinx influences can be discovered through the region’s colorful neighborhoods and enjoyed in the culinary scene. That’s why San Diego proudly celebrates the important contributions of its Latinx community, not just during Hispanic heritage Month but also every day.
From restaurants to shops to self-care areas, here are just a few of the many Latin American and Hispanic businesses that you must experience in San Diego.
Where: 4820 Newport Ave, San Diego, CA 92107
The laid-back Ocean Beach neighborhood is home to this sweet spot. Here, pastry chef Vivian Hernandez-Jackson bakes sweet and savory handmade delicacies, combining her Cuban roots and French pastry. Stop by for a meat pie or guava pastry; There is no wrong choice in this Cuban style pastry shop.
Where: 2234 Logan Ave, San Diego, CA 92113
What started as two items sold through a low-rider style hot dog cart is now one of Barrio Logan’s hottest restaurants. The Chicano Comfort Food menu at Barrio Dogg now features 13 different types of hot dogs showcasing San Diego’s cross-cultural cuisine. Favorites include El Xolito, a Tijuana-style hot dog, and El Bombero, a version inspired by the neighborhood’s fire station and its spice-loving firefighters.
Where: 2181 Logan Ave, San Diego, CA 92113
Barrio Logan’s first brewery is still one of the most notable in the neighborhood. The family-owned taproom pays tribute to its Mexican heritage through its decor and beer. Try the Horchata Golden Stout with a hint of cinnamon and vanilla or the Pepino Sour with cucumber and lime flavors. Pints are best enjoyed with delicious tacos on the patio.
Where: 2873 Adams Ave, San Diego, CA 92116
This coffee shop in North Park Dia de Los Muertos serves Mexican-inspired hot and frozen drinks. All teas and coffees come from organic farming and fair trade. Typical drinks include the La Muerte Latte with activated charcoal and the cold brew with Horchata. Don’t forget to grab a Mexican baked good or two.
Where: 3824 University Ave, San Diego, CA 92105
Locals quench their cravings for Salvadoran food in this San Diego gem. Pupusas, a filled, thick corn tortilla with cabbage relish and tomato sauce, are the highlights of the menu. You can choose from cheese with jalapeno, shrimp and pork. Tip: Enjoy your dolls with fried plantains and an ensalada, a traditional Salvadoran fruit drink.
North Park – 2855 El Cajon Boulevard, Unit 3, San Diego, CA 92104
Downtown – 819 C St, San Diego, CA 92101
With locations in downtown and North Park, Empanada Kitchen offers a casual feel to Argentina. The menu features dishes like traditional beef and vegan ratatouille with a range of flavors inspired by family recipes. Enjoy each empanada baked from scratch with their homemade chimichurri sauce.
parakeet coffee shop
La Jolla – 927 Silverado St., La Jolla, CA 92037
Little Italy – 1680 India Street, San Diego, CA 92101
Del Mar – 3745 Paseo Place, Suite 820, San Diego, CA 92130
With locations in La Jolla, Little Italy, and Del Mar, Parakeet Café focuses on serving health conscious foods, coffee, and pastries. The café’s all-day menu includes vegan, gluten-free, keto and paleo products. Come by for brunch and enjoy the cocoa wafers accompanied by one of their wellness lattes.
Downtown – 789 West Harbor Drive, Ste. 155, San Diego, CA 92101
La Jolla – 1026 Wall Street, La Jolla, CA 92037
Mission Valley – 5010 Mission Center Road, San Diego, CA 92108
Aside from beach food, one of San Diego’s most popular pastimes is to eat tacos. And while there are plenty of taco options, Puesto continues to be a local favorite. The menu offers an innovative take on traditional tacos. Her secret ingredient are the handmade blue corn tortillas. Puesto also offers a refreshing craft bar program at its new location in Mission Valley.
Where: 6163 Balboa Ave, San Diego, CA 92111
Don’t blink or you might miss this point. Tropical Star is located in a mall in the Clairemont Mesa neighborhood. This tiny restaurant and market specializes in authentic Puerto Rican and Latin American cuisine. The dishes are prepared with ingredients from the Caribbean, Central and South America, which are also available for purchase. Don’t go without trying the Peruvian Lomo Saltado or the Colombian Bandeja Paisa.
Shops and more
Where: 2226 Fern St, San Diego, CA 92104
If you want to relax this is the place. Owner Angelica Barragan opened this space in South Park to connect and empower other women. Services include body treatments, facials, massages, waxing and makeup consultations.
Where: 3803 Ray St, San Diego, CA 92104
This former farmer’s market stall is now a North Park staple. Owner Elexia de la Parra has created a vibrant shop of handcrafted Mexican imports and unique Hispanic handicrafts. The colorful mural in front of the store is one of the most Instagram-able places in San Diego.
Where: 2151 Logan Ave, San Diego, CA 92113
When you enter Casa Xovi you have to smile at the colorful decorations. Here you can find unique gifts like hand-painted hats, embroidered table tops, jewelry, home decor, and clothing. Owner Xochitl Villareal personally selects all pieces from Mexico and South America.
Where: 2195 Logan Ave # 3, San Diego, CA 92113
Vanessa Alcaraz forges her jewelry from her art studio in Barrio Logan. Her pieces include gemstones like pink quartz and tiger eyes, as well as ancient pearls and coins. In addition to her studio and Etsy page, you can find her work in various boutiques across San Diego.
Where: 2076 Logan Ave, San Diego, CA 92113
Located in Barrio Logan, Copal & Tierra is a healing room that offers courses and tools for self-growth. Services include breath work, map reading, moon ceremonies, and Reiki. The store also doubles as a specialty market for local vendors selling everything from tea to jewelry to crystals.
Where: 2159 Logan Ave, San Diego, CA 92113
Two lifelong friends, Aida Soria and Syncletica Maestas, started this swimsuit company on a whim. Their collections are designed and manufactured entirely in San Diego. Each piece is inspired by its Hispanic roots and named after a friend. Swimsuits can be purchased online and from the Barrio Logan store.
Where: 2185 Logan Ave Unit 11, San Diego, CA 92113
This Barrio Logan shop is focused on helping independent Latinx artists from San Diego and Tijuana. There are more than 40 small businesses in a small space. Here you can find unique handmade gifts, clothing, jewelry, home decor, and clean beauty items.
Latinx and Hispanic Businesses Map
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