Topics covered in this episode include increased sales, payments for high risk payments, payments user experience, chargeback minimization solutions, and subscription payments, to name a few.
You will learn why online dating or gambling are challenging markets for payments, how the SecurionPay solution helps merchants capitalize on market opportunities, and how the right technological approach can help you solve the most common problems.
Adam will also explain why payment form UX design is important and how redirects can prevent conversions, and why the payments industry needs to catch up with banks to provide better services, new products and an improved user experience for both merchants and their customers. All of these changes are especially important now when new business needs arise due to COVID-19 related changes in online markets.
Here is a little insight:
Adam:: When you think of a gambling platform, let’s say you want to bet on a live event in a soccer game. Or take a volleyball or basketball game that you have time out on, right? You want to quickly place a bet during the timeout moment. But if you need to be rerouted elsewhere and need to make payment elsewhere. All of the time it takes is so long that you may lose the chance to place the bet before the time is up. Then you wouldn’t want to use this platform anymore because it’s more of a fight. You may just have missed an opportunity. You saw that you would have won the bet and you are really mad. You didn’t make it there.
So our idea was to simplify it a lot and put everything on the website of the product or a service provider. Remove any friction that may arise during the payment process. Embed everything in the website, either dating websites or gambling websites, forex whatever it is. Minimize the amount of information required for payments. When paying by card, all you need is the card number, the CVV code and the card’s validity.
Listen to the full episode to learn more about online payments, learn about the industry’s biggest challenges, and learn about plans for the near future. Find out why and how SecurionPay stands out from other payment providers and what unique selling points it offers.
You can find “Episode 021: Conversion Optimized Payments – Adam Zamecki, SecurionPay” Here. Let us know what you think!
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