To say that social media has had a huge impact on today’s digital marketing landscape would be an understatement. There are now more than 2.3 billion active social media users and more than 1.9 billion active Cell phone, mobile phone social users worldwide. Eight out of ten marketers recognized this growing population and are actively using social media marketing to increase sales and strengthen brand identity.
Here are the top eight social media trends to keep an eye on this year.
1. Live streaming video
From Periscope to Instagram Stories, live streaming is one of the hottest mediums for content creators today. 48 percent of marketers recognize this trend and are reportedly adding YouTube to their content strategy.
YouTube has dominated the internet video space for over a decade and almost counts a third of all active internet users worldwide as a user.
Consumers now expect video to be part of the content mix of most brands, be it on official websites or on social media. That said, if you’re not using video now, some of your customers may already be wondering why you aren’t when your competitors are likely to.
A recent report from Oracle estimates that 80 percent of brands will be using chatbots by 2020. As the use of messenger apps increases, customers also feel more familiar with a Chatbot in an interface they are familiar with. The customer experience is one of the most important battlefields in 2017. 86 percent of shoppers are willing to pay more for a better customer experience. Therefore, measuring and improving this experience through an automated system is of tremendous importance for companies.
3. Time sensitive social content
With the advent of Snapchat, the idea of phasing out social content has revolutionized communication, especially among Gen Z users (who are younger than 22 this year). However, a recent study shows that more than 30 percent of branded accounts rest on Snapchat because brands don’t have the in-house teams or budgets to produce the volume of content required on the platform.
4. Merging social media platforms
Over the years, Facebook has taken over Whatsapp, Instagram, and Oculus Rift, while Twitter has taken over Periscope. With mergers and acquisitions prevalent in the social media world, it is the responsibility of brands to make the most of cross-promotions and cross-marketing.
5. Focus on organic social traffic
Gone are the days when timed social media posts would do the job for you. Now the algorithms on social media platforms have changed to make your posts practically invisible unless you paid for it. Content is still king as long as it’s search engine optimized.
6. New technologies such as virtual reality and augmented reality
As for revolutionary games, Pokemon Go was certainly a turning point for AR, prompting many brands and companies to test this technology at the mass market level.
For example, the world’s largest FMCG brand, Unilever, recently invested in an augmented reality app that is primarily used for marketing purposes. This suggests that even big brands see the value in putting brand engagement above brand awareness and putting control of marketing back in the hands of the consumer.
Digital agency based in Manchester Code Computerlove 1,000 British adults were recently surveyed to find out what they really think about trends like voice search, virtual reality and chat bots.
25 percent said they were familiar with virtual reality to watch videos, play games, and explore rooms. Around the same number said they heard of both VR and AR but didn’t really understand what they are. This shows a great opportunity for brands to educate and engage consumers.
7. More personalized content
As the volume of products and services available online continues to grow, consumers are increasingly looking for brands for a more personal experience. 80 percent of 25 to 34 year olds surveyed in Rocket fuel2017 Consumer perception of the AI survey stated that they see value in brands they employ with personalized advertising and offers. Additionally, 62 percent see the value of using AI to suggest products or services they might want based on their interest.
8. Maximize the reach of influencers
Influencer marketing generates double the revenue from paid advertising as more and more consumers trust trustworthy personalities on social media for recommendations and reviews. Buying decisions are more often influenced by expert or thought leader recommendations than traditional advertising, and these recommendations are up to 50 times more likely to trigger a purchase. Getting the most out of influencers in your target market could take your brand far.
Visit the Infographic Contact CJG Digital Marketing for more information.
Note: We are not the author of this content. For the Authentic and complete version,
Check its Original Source