You can quickly promote this newly published content by clicking the blue Boost button in the bottom corner of the Facebook Business Page posts that have been published. Until recently, there was a huge difference between advertising with the Boost button and creating an ad in the Ad Manager. Yes, creating ads in the Ad Manager still gives you the best experience for advertisers, but Facebook has finally improved the usefulness of Boosts and removed some of the drawbacks associated with using them. Let’s take a look at the improvements Facebook made to its Boost feature.
Facebook Boost improvements
Note: I’ve already written about the differences between Facebook ad campaigns and boosts. For additional background information, I recommend reading this post.
- You can change the goal of your boost and have full choices. Just click the gray Change button to make a different selection. Note that it’s important to choose a goal (also known as a marketing goal) that corresponds to the type of action you want a user to take on your ad. If you don’t balance these two things, you will likely see lackluster results from every ad or boost you do.
- You can create a welcome message for Boosts that you select “Message” as the destination. You can save these welcome messages for future use and edit an existing message for future boosts.
- If necessary, you can select a category for special ads and then adjust targeting based on that category. Ads placed for housing, employment, credit, social, political, and electoral causes must be flagged as ads in the “Special Ads” category. Further information can be found in our article on the “Special advertisements” category and in our article “To review the placement of election advertisements”.
When using the new Boost interface, be careful that you need to select the correct Facebook ad account from a drop-down menu in the top right corner (see the first screenshot in this post). By default, it is set in your personal ad account. However, if you’re running Facebook ads for a customer, you’ll need to switch ad accounts before submitting your Boost for review.
That being said, there are other boost features, but they may be in a different place than they were before. For example, placements and the Facebook pixel are at the bottom of the Boost interface.
While the use of the Ad Manager is still preferred for many reasons, it’s nice to see improvements have been made to the usefulness of the Boost button.
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