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Add your LinkedIn profile to your resume, do not repeat it : CAREER

Job seekers often ask me why they need both a resume and a LinkedIn profile. Don’t they tell the same story?

The answer is no; Everyone is unique. Your resume and LinkedIn profile are separate tools in the toolbox that each serve their purpose.

Continue:: Using selected examples from your career history, create a targeted message that meets the needs of a particular employer.

Think of it as a snapshot of only the best / most related content.

LinkedIn:: Create an overarching story of your career path highlighting key strengths and achievements that will appeal to a wider audience for long-term personal branding. Think of it as a bigger story.

When the resume and LinkedIn profile are used together, it can give you a reliable view of what you’ve accomplished, how you got there, what value you are currently offering and where you are headed.

By tailoring your resume and LinkedIn profiles to be complementary, not just repeating, you are providing more value to your readers (aka decision makers).

What must be the same between the resume and the LinkedIn profile?

The framework and general positioning of you and your professional experience should match between the two.

By providing consistent information about the finer details, confusion and mixed messages are reduced. The whole story has to be in a row. When a recruiter visits your profile after reviewing your resume, you don’t want them to find inconsistencies in dates, titles, or education that may lead to questions.

Your name and title:

Use your “everyday” name for both. If you’re a Richard who goes from Rick, use Rick. If you’re a mary lynn who comes around lynn use lynn. Be consistent in all communications and make it easier for employers to find and connect your materials and information. Create one too custom LinkedIn url with the same name.

If you’ve made yours carefully LinkedIn headline To demonstrate your worth, weave the same title and position on your resume (if it aligns with your goal). If you identify yourself as an Executive CHRO on your resume, consider that on LinkedIn as well (although it is recommended that you expand the details in the LinkedIn heading up to 220 characters).

Company name, position title and data:

Over time, some organizations change names and position titles due to mergers and acquisitions and trends (e.g., Customer Account Manager to Client Success Manager). Carefully check that all titles and dates match on both the resume and LinkedIn.

Educational institutions and dates: On your resume, you can choose refrain from listing your training data Depending on how many years you graduated to avoid the potential of ageism. You can also use LinkedIn to exclude data. Think about why you might be listing data in one place and not another – can this be consistent?

What has to be different between the resume and the LinkedIn profile?

Add extra value to your LinkedIn profile by filling in details or gaps that may not be included on a targeted resume. Remember that your resume should address specific accomplishments and experiences that are tailored to the needs of the employer. Your LinkedIn profile is your opportunity to grow the story.

Resume Summary and LinkedIn About:

Keep the professional summary on your resume to a maximum of 3 or 4 sentences and link your value directly to the target job. Be precise and specific.

On LinkedIn, expand your About section for a more reliable overview. This section gives you 2,600 characters to help you write your professional story in a less formal voice. Think of this section as a branding section and add personality to it by writing in the first person.

Position descriptions:

Show only the most relevant details about the target job on your resume. Use your LinkedIn to demonstrate more stories or additional facts. Show the progress and success of your roles in both files.

Keywords:

Although both files will likely use many of the same keywords, you can only customize the resume for each individual application. Read each job posting and carefully choose the keywords that match the job requirements. Include this on your resume.

You write for a wider audience on LinkedIn, but the website is a huge database. Keywords are required to be found. Complete your profile with keywords and fill in all 50 allowed skills in this section.

Awards, certifications, volunteering:

If you keep your resume focused and short, there may not be room for various awards, certifications, and volunteer experiences (but if these are directly relevant I recommend adding them).

You don’t necessarily need to include these details on your LinkedIn profile, but you can include them to showcase your commitment to professional development and community, or to simply share those additional facts in a place where you can.

Specific facts and metrics:

Think about which facts are safer to share on a resume than on a public platform like LinkedIn. On a résumé, certain metrics (budget amounts, dollars saved, sales figures, profit and loss measurements) can add value to your content and provide evidence of proficiency.

You may not want to share these details on LinkedIn. One option is to “soften” details on LinkedIn. For example, instead of listing the exact budget size ($ 2 million), you could say “multi-million dollar budget”. Or instead of listing a specific sales growth ($ 1.3M to $ 2.4M in 2 years), try to increase sales by 85% in 2 years.

Ultimately, employers are hungry for details. When they switch between the resume and LinkedIn, they particularly value valuable details to support their decision. Simply copying and pasting career details between the resume and LinkedIn is a lost opportunity.

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