How to Avoid Ad Optimization Errors: Case Report : AFFILIATE MARKETING

Last updated on September 2, 2020 – Read 4 min

Optimization is an essential part of running advertising campaigns in affiliate marketing. Regardless of which offer it is and which type of ad you choose: push notifications, native notifications, pops or others. You are at great risk of losing money if you do not change anything during the entire period of your campaign.

As you know, the top ad networks already have a lot of automatic optimization features. At the same time, there are some common mistakes advertisers make.

Spoiler: Sometimes optimization makes things worse.

Pitfalls and hacks in optimization

When optimizing advertising campaigns automatically and manually after a few tests, several typical mistakes can occur.

Let’s review the most current of these and find out how to avoid them (using the RichAds platform as an example).

1. Choose the wrong sources for your ads

In general, if you’re not sure which sublists work and which don’t, it is recommended that you run the campaign on all sources first. However, affiliates typically spend too much time and money testing with this approach.

Solution: To avoid this, RichAds has implemented different source groups: Premium (best to start), Standard (best scalable), Remnant (best to buy cheap) and New (fresh audience).

The Premium has an average conversion rate 7 times higher than the rest for all niches and does not cause any increased costs.

You can also activate the function to activate new lists automatically.

2. Ad serving on old or irrelevant devices

Due to the limited targeting options, your ads will often be seen by users with old devices (e.g. with low screen resolution) or devices that do not match your offer.

Solution: Targeting device manufacturers and device models addresses the poor functionality issue of outdated cell phones.

For example, if you are using a phone giveaway in your creative materials, it makes sense to target cheap devices.

Example of push ads for phone giveaways

3. Place ads for the premium segment on cheap devices

On the contrary, first-class offers simply don’t work on inexpensive devices.

Solution: The premium device aimed at open doors promoting luxury goods, expensive electronics, accessories and jewelry offerings. The possibilities for showing ads are endless.

4. Incorrect targeting options

Sometimes when partners run multiple campaigns they can accidentally set some parameters and lose or not receive traffic at all. In other cases, some targeting options for certain GEOs or regions just aren’t that trendy.

For example, iOS is unpopular in some countries (e.g. Syria, North Korea, Sudan, Cuba, etc.).

Solution: Check out the popularity percentage of Advanced Targeting for your GEO. The value will be displayed directly in your account.

The popularity of iOS in Cuba

5. Slow impact of automated rules on sources.

Sometimes setting automatic rules for separate publishers or sites may not produce results as quickly. As a result, you’re still spending the budget on non-converting, expensive traffic.

Solution: With RichAds a new possibility has arisen: Automated rules for the entire subscriber lists. That way, you can get ahead of flawed publishers far faster and save you money.

Also, review the preferences according to best practices. The example is below.

So check that you are not making the mistakes listed above. In the meantime, remember to take advantage of the power of other automated optimization technologies available on your ad platform.

Advanced optimization techniques

You can definitely get your ads performing better without incurring additional expenses. And if you’ve been running ads for a while, you know how it works. But here are some tactics, using RichAds as an example, that you may not have heard of or used.

1. Use micro-bids to set separate bids for ad parameters within a campaign.

For example, you don’t need to create a new campaign for Android 10 with a lower bid because it’s too expensive. You can do this with a short line in the same campaign. Micro bidding works for several parameters, but the most powerful are Sources, operating system and motives.

2. Take a close look at the automated rules

Automated rules are a widely used and great way to optimize. The most popular rule automatically blacklist or whitelist sources. However, the possibilities of this function can vary. In our example, you can also automate the pausing or changing of bids for low performance Motifs, devices, operating systems, browsers or the entire campaign.

3. Trust CPA for machine learning

After 10 tracked conversions, Target CPA will prioritize the sources that convert the highest over ineffective ones. This algorithm can lower the cost per conversion. As a result, the campaign will bring more conversions for your target budget.

4. Set Advanced Targeting

Aside from popular targeting options, some unique ones work for almost all offerings: Browser language, device model and manufacturer or operating system. Keep this in mind when optimizing ads for better results. In addition, some settings play a key role in certain offers such as carrier or connection type in order to reach the target group.

Use the Hacks to Scale Your Campaigns for the Biggest Profits 🚀. If you have any doubts, don’t hesitate to ask RichAds experts for some insight into your campaign optimization.

For Mobidea Academy readers only: Use the promo code MOBIDEA and get one 10% bonus on your first deposit.

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