The Leeds and Hull-based company was hired by brand owner AB World Foods to make sure the design stood out on the shelf.
According to OurCreative, the design focused on Levi Root’s distinctive character with illustrations on the packages. Different poses have been used throughout the range, and the personality-filled silhouettes are mixed with vibrant colors.
Kirsty McBride, Marketing Manager at AB World Foods, said, “We love how OurCreative has approached the challenge of bringing the Levi brand back to life. The new design brings Levi’s personality and unmistakable assets to the fore, with the bright colors proudly standing out on the shelf. “
Kim Van Elkan, General Manager of OurCreative said, “I am so proud of the longstanding relationship we have with AB World Foods and the Levi Roots brand since our original creation following Levi’s successful investment in Dragon’s Den’s infamous Peter Jones. This new evolution in Reggae Reggae Sauce design literally puts Levi in the spotlight, bringing his larger-than-life character, enthusiasm and passion for Caribbean food to life. The new design undeniably attracts attention in the spice corridor. “
Roots added, “I wanted to update the design to pay my respects to the originals and all new customers who put music into their food.”
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