As we enter our sixth month of this Covid-19 pandemic, my most frequently asked question is:
“How is Rhino Africa dealing with Covid-19 and will we survive?”
The short answer is YES! Because after five months of practicing the art of agility and difficult decision-making, we have developed a sense of what really matters and what we should be thankful for. I firmly believe that in the not too distant future we will look back on this time and see how much we have learned and grown: as individuals, as a company, as an industry and as a person.
The only thing I am very grateful for is the love and support I have received especially from our rhinos, our industrial partners, our shareholders and our fabulous guests. I understand that without all your dedication and flexibility we could not survive this crisis, but you will find the roots of our survival in deliberate behavior and a well-formulated plan. Even knowing many of the factors that we depend on to recover, we remain outside of our immediate control.
Our Rhino Travel experts in the bush
Our Covid-19 survival strategy has been focused on three pillars and it is a pleasure for me to report to all of our stakeholders on our performance over the past few months. These pillars are made up as follows:
- A clear performance roadmap – A Covid-19-adapted financial budget that sets clear performance milestones.
- A successful culture – Ensuring the right attitude so that we can continue to drive our business through our strategic goals adapted to Covid-19.
- liquidity – Ensuring we have enough cash to weather the crisis based on working capital requirements to ensure continued operations
Achieving all three pillars not only ensures that we will survive this crisis, but that we will thrive again. As always, our secret sauce is very simple – the people and the culture of the Rhino Crash.
A clear performance roadmap
Covid-19 has forced us to reduce our Rhino Crash by 50% from 150 to 75 Rhinos in order to reduce operating capacity and costs. However, we were able to maintain sufficient capacity to continue our business forward during the crisis. At the same time, we ensure that we have enough capacity to achieve a quick recovery on the return of the trip. To accomplish this, all of our remaining rhinos have made significant wage cuts and are therefore all committed to ensuring our survival.
Thanks to the support of our incredible Rhino partners and guests, the proof is certainly in the pudding as our rhinos have exceeded every performance target set in our Covid-19 adjusted financial budget over the past three months. From income to expenses, our rhinos continue to help ensure custom performance goals are met and exceeded. This is a cornerstone of our survival and recovery strategy.
A successful culture
Over the past five months we have discovered that we are living in an age of fastest survival, and mindset makes all the difference! As a company, we have spoken many times about the dangers of thinking that we can work the same way we did five months ago, and we realize that our future will be a forced entrepreneurship where new value will be everything. To do this, our rhinos need to know exactly how to contribute to this newly defined vision.
Our vision gives us direction and purpose. It includes the shameless promotion of this great content that depicts the love and passion we all share for the landscapes, people and wildlife of Africa. Whether through our guests, our Rhino Africa Crash, our partners or our CSR initiatives, our culture focuses on sharing our passion, experience and knowledge with the world. This will give Africa the chance to thrive through tourism on purpose after Covid-19.
For me, this has meant taking the reins of operations back as we begin to get out of this Covid-19 crisis and rebuild. As I return to a fully functional role as Founder and CEO, I find solace in the fact that I am supported by an incredible group of people, a highly competent leadership team, and an industry determined to make a difference.
liquidity
Ensuring sufficient working capital and liquidity to weather this crisis is a good balancing act for any business, especially those in the global tourism industry. Fortunately for Rhino africaThe difficult but quick measures to reduce operating costs during the acute phase of this crisis, the better-than-expected performance in recent months, the divestment of some non-core assets and the commitment of our Rhino shareholders mean that we are well positioned in order not only to survive but to thrive again.
There are seeds of opportunity in every crisis, and while this has certainly been a difficult time, it has also helped implement our multi-year strategy of reshaping our business, providing a stable structure, and building sufficient systems and leadership capacity to run the business on the front foot of technology. These foundations are showing incredible results and that’s why at Rhino Africa survival is not a question – we are way too ambitious. Our pride and focus is on what we are doing in this crisis to deliver on our promise to our current and future guests to deliver a world-class platform and experience from which to catapult our business.
Africa is ready to travel
The path to reopening international borders across Africa is clearly mapped out, and we expect travel to resume in November 2020. Africa is ready to travelHowever, we are aware that at the moment our guests are all looking for extra security. When we tell our guests that they can travel safely with us, we mean business! Not least, this is a certainty of the deliberate management of our business through this crisis, but also a result of the incredible relationships we continue to have across all of our partners, be it flexibility of conditions or improved travel protocols.
Rhino Africa will survive the Covid-19 crisis
We want to continue to ensure that our guests can continue to book with confidence and focus on the magic of Africa rather than worrying about the details.
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