With people accessing the internet and using gadgets these days, traditional methods of communicating your brand with your audience through flyers, newspaper ads, posters, etc. are considered out of date. Advertising and marketing can all be done online through websites today.
A website is known as a dedicated website, which consists of information and can be found on the World Wide Web or the Internet. What is special about using a website to grow your brand is that it can reach a larger audience and you can incorporate various creative methods into the launch. A website can contain text, videos, photos, and others together if you want. This is one of the reasons websites trick people into learning more about brands. It pays to invest in experienced web designers like https://www.smartlydonewebsites.com/ because it helps build your brand in the long term.
However, not all websites can succeed in communicating and informing the target group with their brands. Success depends a lot on how well designed the website is – and we’re not just talking about how pretty it looks. There must also be an organized presentation of the data.
If you are planning on starting a website for your brand growth, here are 11 tips:
11 website design tips from the pros
1. Know what your website is for
Before you even start building a website, the first thing you need to do is clarify what it is for and what to look out for. Is it your brand Is it your skills
Once you know what the purpose of your website is and what your main content is about, don’t lose track of what to present on your website. That way, you can paint a clear picture of what your website should look like too. In addition, you can easily plan the other items mentioned below.
2. Choose a topic
A website theme is meant to be the overall mood or impression your website gives to visitors. It should be a reflection of your brand. In addition, a website theme is the holistic nature of the design elements such as color, text, space, images, etc. Choosing a theme is therefore an essential starting point in the design of your website as other design elements must match this one.
To get a better picture of a subject, imagine this scenario: someone is planning to create a website for their kindergarten. Your target group are parents with babies. Therefore, the kindergarten’s website needs to make an impression that is kid-friendly and welcoming. A smart way to do this is to use playful colors, use fun yet readable fonts, and add cute pictures that will appeal to kids.
3. Choose your color scheme
Colors are very important because people can and even associate things Feel feelings in order to. For example, the color green usually reminds of nature and therefore peace. Another example is how light colors are supposed to create a happy mood, while dark colors are supposed to make you feel negative or more serious.
Colors are also helpful in guiding the eyes where to look. When used properly, it can make things stand out that you want to put in the spotlight. Light colors are usually great here.
With all of these factors in mind, colors play a huge role in your brand’s website design. An important tip is to usually only use one to three complementary colors. These are the main colors of your brand and contribute to your brand’s identity as a whole. Take Mcdonalds as an example: they are known to use red, yellow and white.
4. Use visual hierarchy
Visual hierarchy is the way design elements (colors, size, alignment, columns, spaces, etc.) are strategically placed as a whole to show viewers which are most important to least important in the material. When designing a website, the visual hierarchy should definitely be taken seriously as it can lead your audience to fully understand the information you are presenting. You don’t want to present the least important data at the top of your website right now, do you? When the visual hierarchy is done correctly, your website viewers’ eyes will be drawn to the most important data on your website.
5. Use legible fonts
Always opt for simple and legible fonts on your website. Using fancy fonts might look nice, but would it really convey your message well? Sometimes complex italic fonts are difficult to read and decode. You should also take into account that not everyone can understand italics. Therefore, avoid fonts that look similar if you want to reach a wide audience.
Remember, your website can easily communicate your ideas and won’t have the opposite effect. Using fonts that are difficult to read can make it difficult for your website viewer to immerse themselves in your website. That’s lost a potential customer!
6. Don’t be too text-heavy
Always be specific when writing content for your website. Being too text-heavy can be stressful and not pleasing to the eyes. A lot of text on your website can easily put off a potential reader because of the overwhelming amount of information. In addition, bite-sized information is more ideal than long explanations because shorter words are easier to remember.
If long text is inevitable on a particular page, break it down with images in between or consider infographics for a more digestible presentation.
7. Lure with pictures
You can improve your website design by adding pictures so that viewers can visualize what you are talking about in words. Your website shouldn’t be based on words alone. Remember that some people are visual learners and can easily grasp what you are trying to imply with the help of images. In addition, images add a sense of beauty to your website design. Use only beautiful photos that fit the theme of your brand and website.
8. Keep things simple and balanced
Keeping the design of your website simple and balanced is important because if it is overly styled or underdesigned, it will not successfully engage your audience. It’s either too much or too little. Remember to always present the most important information your website should have about your brand. You may also want to strike a balance between text and images, but not add unnecessary detail. Go straight to the point.
9. Make your site user friendly
When designing your websiteRemember that it has to be easy to interact with. Don’t complicate the experience of your website visitors or they wouldn’t even take a minute to view your website. Some websites have a lot of instructions or “click this and that” and it can get confusing. Try to put yourself in the shoes of a website visitor. Would you really spend time on a website asking you to do steps 1 through 4 so you could access a specific page on the website? Of course not. So design your website so that even a child or senior can easily understand how to navigate through it.
10. Note the speed and loading times of the website
Good graphics, text, colors, and overall design can detract from your website’s appeal, but that’s not the only thing affected. These factors can also affect the loading time of your website. It can also take a long time to load high quality graphics that can exude that chic and sophisticated feel. Remember, while a website visitor might be interested in your brand, they won’t bother spending too much time on a website that is taking forever to load. Hence, it is best not to focus too much on designs that can. Instead, try to include graphics that suit your brand without sacrificing your website’s speed and load time.
11. Consider the accessibility of the device
After all, when designing your website, the best thing to do is to have access to it on both computer monitors and phone screens. Why? Because sometimes websites fit on a larger screen than on a smaller screen or vice versa. The problem with this is that it will shrink the design and may look awkward if it doesn’t appear on the correct screen for which it was made. Always remember that these days people have different devices that they can use to access your website. So design it so well that it can adapt to different screen sizes.
Building a website is very effective in introducing your brand to potential customers in a modern way that uses the internet. Websites are very reliable as they can help you connect with more people considering how almost everyone is online these days. However, not all websites can be effective. Everything is based on a good website design that is informative, creative, interactive and easy to use. When all of this is put together, your website is sure to be successful.
Note: We are not the author of this content. For the Authentic and complete version,
Check itsOriginal Source