And just like that, the world changed overnight! With its unexpected twists and turns, 2020 was a year that shook many people to the core. As humans, we long for security and security. The ability and the desire to survive are encoded in the depths of our DNA. Our fight or flight response is triggered continuously.
Your business environment
As if Navigating the stormy seas of our own personal feelings wasn’t difficult enough, it’s not just our own safety and survival that we need to think about. It is that of our business partners, our employees and our customers.
We also need to consider our suppliers, our expanded team, and the rest of our business.
The new reality that changed the world overnight requires a closer look and deeper reflection of our business operations, including our sales activities. Businesses have had to ask themselves some serious questions about whether investing in an e-commerce platform is the safest way to … well, security.
E-Commerce – What Does a CEO of a Digital Agency Think?
Will this be over? Should I just go out and see what happens? Is it a good idea to invest my money or should I save it in case it gets worse?
A new wave of marketing campaigns has been catapulted into the business world. You can’t scroll your Facebook news feed without an endless stream of sponsored posts yelling at you, “Let us get you online quickly and cheaply”. Our fight or flight response begins. We begin to operate and make decisions from a place of fear and survival.
Understandably, we tend to move towards the cheapest ecommerce solution with the fastest startup time and keep trying to stay afloat. As CEO of a digital agency offering e-commerce websitesWhat I am saying may seem counter-intuitive to my own survival. I advise my business colleagues to take a break and take a breath. Do some research before letting the mass marketing message of ecommerce get you to sign on the dotted line.
Finally, there are cheaper, faster options than an ecommerce build that could be a better fit for your business. Will it make me a richer man to say that? Certainly not! Will it make me happier Probably!
According to a survey by MarketingSignalsthe failure rate for e-commerce start-ups after 120 days is 90%. This is due to poor online marketing performance combined with an overall lack of search engine visibility.
Understand the cost of e-commerce
There is no cheap or quick way to start an ecommerce business. When you invest in an e-commerce solution, you are immediately stumped. Even if it is a cheap solution, you need to make a profit of at least 1,000 euros with around 1,000 euros to break even on this investment. You can build it yourself on a free website builder. This will save you the cost of a developer, but the website may not be optimized for the user experience. Worse still, it may not cause online users to walk through the sales funnel.
As an inexpensive, fast moving alternative, you can work on it Create a strong presence on Facebook. Your commission structure is very affordable and it is a great way to get your audience to shop from you.
Help others, help yourself
In unprecedented times like this, we find out who we really are. What is really important to us. Where our true morals and values lie. When we, as business owners, say that we care deeply about our customers’ interests, it sometimes means we give them free advice and turn them around towards something else, maybe something that doesn’t concern us.
When all is said and done and 2020 is a distant memory, we only have the stories we will tell in the years to come. We will eventually be able to climb out of the metaphorical life raft to which we have been very clinging. For many entrepreneurs, this raft has been their hope and belief at times. Once this is over we will understand that surviving the pandemic was a great achievement
However, when we can look back on the number of businesses that we have contributed to survival, it is a feeling that will last forever.
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