With email becoming outdated for personal and business correspondence, it remains incredibly effective in ecommerce sales. Researchers claim that every dollar you spend on an email marketing campaign returns almost $ 42 back. Impressed by these numbers?
In this post, we’ve rounded up common email examples for just about every phase of the ecommerce process that you can take inspiration from.
1. Complete purchases
High shopping cart abandonment rates are a common problem for ecommerce businesses. Customers give up carts for a variety of reasons, including unexpectedly high shipping costs at the checkout, the occasional online window shopping, or simply because customers change their minds.
Then email marketing comes into play. With targeted emails, you can remind your customer of a pending purchase and bring it back. Puma, for example, arouses a FOMO (fear of missing out) feeling Cart abandonment targeted email That tells customers that items won’t last long and that it is high time to pick them up.
Puma urges its customers to come back with a well-executed copy
2. Customer loyalty
Investing in retaining and maintaining your existing customer base is efficient. It is estimated that you will have to spend about five times more to get a new customer than to keep an existing one.
Did you know that? 80% of e-commerce companies Do you rely on email marketing to retain your existing customers? Shopbop, an American designer fashion online store, gives its customers back and engages them with targeted emails reminding them of items on a wish list.
It’s also a great example of curated content in sales. The items on a wish-list are interesting for a customer from the start, so it would be nice to remind them of the purchase before they are sold out.
3. Offers and Deals
In order to stand out from the crowd of competitors who literally attack their customers with offers and specials, it makes sense to invest in a good presentation. Bold and vivid images and convincing copies must attract attention and clearly state the usefulness.
Sephora delights its customers with regular weekly emails about the latest offers with the branded emails in recognizable stripes, fonts and layout. They present their offers effectively with vivid images and give instructions on how to redeem a gift with a clickable coupon code directly in the email text.
4. Welcome letter for new customers
When a new customer signs up on your website, that’s half the battle. The next step, entice them with deals they won’t be able to resist. A common tactic is to offer new customers free shipping, a discount, a referral discount, or other small perks.
Pretty Little Thing, an online fashion store, encourages its newbies with a 10% discount off the entire website as soon as a new customer signs up. Your email includes bright signature colors and sleek images of outfits styled so they speak for themselves. A coupon code can be clicked on so customers can redeem a discount immediately.
5. Arrival of new products
Run a targeted email campaign to drive a new product launch. Emails are aimed at an existing base of loyal customers. So you can kill two birds with one stone by informing them of a new start and increasing sales.
ColourPop, a cosmetics brand, follows the golden rules of email campaigns dedicated to new product launches. Your e-mails contain attractive pictures and a minimum of copies that will not distract a user from the product. ColourPop offers a little tutorial on how to use the new palette and turns it into an email with valuable information, not just an advertisement.
6. Shipping confirmation
As a general rule of thumb for great customer service, your customers should be kept informed of every update to their order. Email marketing can be useful when you want to keep in touch with your customers.
6 pm notifies your customers stylishly with a clear and precise copy: “Time to celebrate!” Because for every customer the moment when their order is finally sent is a moment when the wait begins. 6pm includes a clickable tracking number so users can manually track the order at any time.
The text of an email is simple and clear so that users are not distracted from the main purpose of the letter.
7. Notify the product back in stock
If for some reason you run out of products on your website, it doesn’t mean you have to lose customers who want to buy the product. By letting customers know about a product that is back in stock, you increase your chances of returning a customer.
Lucky Vitamin, an American wellness products retailer, notifies its customers of products that are back in stock with bright and cheerful emails. Your copy is well placed (healthy greetings) and they also contain a picture of a product so that a customer can quickly remember which product they signed up for.
8. Flash sales
Flash sales are time-limited sales. They work pretty efficiently and make customers feel FOMO. Some ecommerce companies choose to have Flash Closed Sales directly on their websites so customers can come across a Flash sale when they visit a website. Or, you can go further and create an email marketing campaign for a wider audience.
Stash Tea Company wows its customers with Flash sales in their targeted emails. The latest offerings included a free tea box for every order within a limited time. Your email layout attracts attention and clearly indicates the benefits customers receive.
There’s also a clickable button that takes you straight to a website, and an attractive picture of a tea box that comes as a gift. Stash calls their Flash sale a “random act of kindness,” which makes it bigger and more caring than a regular deal.
Such a combination of visual elements and copies allows the company to connect with its target audience and build loyal and trusting relationships.
As you can see, there are many opportunities to send targeted emails to your customers. Use them wisely, don’t spam and keep your users waiting for them with anticipation. We hope that the email examples from our list will inspire you and that you will try some of them out in the near future.
If you have any thoughts or ideas on how to create an efficient e-commerce business email campaign, let’s chat in the comments below!
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