Words are not enough, you have to get started right away if you want to engage the audience
Amazing marketing campaigns always get away with huddling around a whiteboard as a team, working in isolation, or worse, staring at a screen for hours – agree or disagree? Definitely not! I mean, if that’s the scenario, then how would every major social network, including Facebook, Snapchat, Instagram, and Twitter, improve day by day? You have to work on the go to come up with a great idea.
If we talked about marketing earlier, SEO was about getting higher rankings by using all of the text without focusing on the graphics. This old school strategy no longer works. Words are no longer enough, you have to get started right away if you want to engage the audience. This is where great graphics can come in really handy and make you stand out from the crowd.
You might be very interested to know 65% of people are visual learners.
The post below will help you freshen up your love hate relationship with images from photo to infographic and even your love hate relationship to GIFS. We know this type of content creates an innate psychological resonance in our audience, right? Let’s dive into the details.
The importance of visual content
- Numbers never lie: According to studies by Visual Teaching Alliance::
- Eyes can process 36,000 visual messages per hour.
- The sense of a visual scene can be felt in less than 1/10 of a second.
- 90% of the information transmitted to the brain is visual.
- The brain process visualizes 60,000 times faster than any text.
- Triggers a reaction: There’s no denying that graphics are better processed and much faster and more responsive than any other type of content. Scientifically speaking, visual stimuli and emotional reactions – such as surprise, shock, happiness, inspiration, confusion – are linked in the brain, which leads to memories.
- Increases engagement: A picture is worth a thousand words. Nothing works as well for people as telling a story. Do you remember how our grandmas created one? Similarly, companies need to develop a story that’s relevant to their brand, engaging, and sticking to your marketing goals.
The visual content types include:
- Pictures / comics / memes
For example: Target’s Pinterest strategy is a great example of how to use visual content properly. Target is a brand that serves as a best example by using sites like Pinterest to stand out. It has numerous Pinterest boards and uses different strategies for each board.
Pinterest is a platform where brands can easily score as very general and typical. Most of the time, brands post pictures of their products, which might work, but this method isn’t always as appealing as a graphic that combines both images and text. Target’s ‘Party with Pinners’ board does a particularly good job of sharing images that are fresh, fun, engaging, and share a message.
The Smarter Pinterest Marketing Guide for Business Members will help content marketers get the most from Pinterest by walking you through the steps to building an online presence or reviewing your existing approach with lots of inspiring examples of how companies and brands do theirs Address target audience through their boards and campaigns.
Implementing your visual content marketing strategy
Not all types of artwork in your content are created equal, so they don’t work the same way. Visuals are only successful when used in the right place. For example, adding an archive photo to your tweets doesn’t work these days. You have to be more interesting. Below are a number of techniques that the visual presentation of your content can be effective.
1. Including a featured image
Always include an image at the beginning of every blog post – preferably a relevant image that references the topic of that blog. You should also try to include the same image in the snippet area of the main page of your website. These graphics draw attention to your content and increase engagement. So you should make sure that they are accompanied by words that let people know what the article is about.
So from now on don’t forget to add fewer characters when inserting an image in the top / left / right corner. This allows users to make quick decisions about the content of your blog and decide whether or not to read it.
2. Use different graphics
There is still a common misconception among many marketers that images are the only visual element that can be inserted alongside text. However, it’s now easier than ever to use other forms of visual content, giving you more options regardless of your budget. This means you can jump on trends that are big right now, including:
- 3D charts and graphs
- Stock Images
- Tailor-made images
- Embedded tweets / Instagram or Facebook photos / videos
Mixing the graphics you use can make all of your content more interesting, free up more resources for other platforms, and increase overall engagement. Additionally, different types of visual content can cause your website to be updated without a major overhaul.
3. Make the most of social media
Social media has never had such a big impact on the way a company interacts with its audience as it does today. Not only is this a great way to increase your brand awareness and engagement, but social media is also one of the platforms that get the best results with visual content.
Slide Share, Instagram, Pinterest, YouTube are just a few of the social media platforms that are making the most of increased consumer engagement with visual content. From bespoke graphics to live video to user generated content, these platforms allow you to create and share a wide range of content to appeal to multiple audiences.
Stunning examples of visual content marketing
Starbucks on Instagram
If you haven’t had coffee beforehand, Starbucks social media presence will likely get you in the mood for one. Starbucks not only makes great coffee, but also positions itself as a lifestyle company – quite successfully too. The Instagram profile is a great example of how the brand brings their personality to life.
The coffee company regularly mixes up the types of content that is shared on this social media platform, but each type of image represents the brand, its values, and the interests of its followers. It’s about good pictures, many of which were taken by his followers, showing the lifestyle they are aiming for while showing off their products, but not in an overly promotional manner.
While everyone is familiar with Google Maps, AirBnB’s map is a little different. The map shows the real-time occupancy of the properties listed on AirBnB and shows users where they are currently popular.
Presented in any other way, this information is likely to be far from appealing. The visual aspect of the map – besides the interactivity – brings the information to life. It allows the audience to spot areas that fellow travelers love and see what features they might be interested in. Not only does the map show that AirBnB has a wide reach, it also shows the audience that they can access it.
Additionally, the card is also a great idea for link bait content as it is likely to attract backlinks from news and travel agents.
Domino’s Pizza Emoji
Dominos launched a unique campaign to change the way people order pizza. To appeal to the Twitter audience, Domino’s made it possible to order pizzas via tweets, but it didn’t stop there. Interested parties only had to tweet the pizza emoji to receive a delivery. A visual element was used that anyone can easily access via their smartphone.
Ultimately, the fun and interactive visual campaign drew a lot of attention, proving that words are not always necessary for communication and that visual elements can be enough to get your message across.
If you want to unlock your audience’s visceral psyche, provide exciting opportunities for them to explore and let them impress. Visual content can do just that, but you need to keep in mind that only a well-designed visual content marketing strategy will do the trick.
Olivia Diaz works as a Technology Observer eTatvaSoft a company for enterprise-level web and mobile application development. A tech geek, she’s keeping an eye on the industry and focusing on the latest technology news and gadgets. Follow her further Twitter.
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