As a web designer, you’re constantly bombarded with messages asking you to learn new skills, try new tools, and keep working.
But if you keep changing something, does it do the opposite of what you originally planned? In other words, if you always have to start over, is it possible to ever really achieve anything?
I think ultimately it depends Why You make the change.
When change is the right step for web designers
One of the reasons I despise New Year’s resolutions is that they are changes:
It’s a new year, so it’s time to get excited about this one thing that I need to change about myself!
There is a reason why so many resolutions fail until February. When you force a change, it’s really difficult to stay invested in, especially if you chose it because everyone else did.
Changes should be driven by necessity.
However, when it’s time to make changes as a web designer, is it really necessary? Or learn new skills, try new tools or change your customer list simply because you are believe You must?
It is important to be open to change, but you should only invest your time, money, or effort if this is the absolutely right step for you. Here are some ways you can know when it is:
Learn new skills to …
… Round off the basics
If you are a new designer and there are gaps in your education and training (and I don’t mean formally, just general), there is no reason to hesitate to invest time to acquire these skills.
This applies not only to basic skills as a web designer or as a programmer. This also applies to the skills you need to become a successful freelancer.
… Add evergreen skills to make your position future-proof
As you advance in your career, you will eventually find other skills worth learning. Just make sure they help you move the needle.
The best way to do this is to focus on acquiring evergreen Skills that will always be useful to you, no matter what stage of your career you are in or how the design landscape is changing. You should also go beyond the average skill of a designer so that you can stand out from the crowd.
… Create a better situation for yourself
The web is constantly evolving, which means that your responsibilities and skills as a web designer have to change to adapt. Whenever one of these tremors occurs, you should either be ready to master the required skills immediately or, better yet, have worked on them beforehand.
Take Google’s mobile-first indexing, for example. It announced that it would do this shift years before the influence of website rankings. The designers had enough time not only to learn what is required for the mobile-first web, but also to get all the websites of their existing customers in shape.
Introduce new tools if …
… your existing ones slow you down
If you do a lot of things from scratch (e.g. write emails to customers or create contracts), this is a good sign that your toolbox needs to be improved.
As a web designer, you should focus on that Create, not on the lengthy details associated with running a business or communicating with customers. It’s just not a good use of your time. Many of these things can easily be automated with tools and templates.
… you reject the business
In some cases it is right to say “no” to potential customers – for example, if they fit poorly or cannot afford your prices. However, there are other times when you absolutely want to say “yes” but do not have the capacity to do the job or are unable to cover the full range of tasks required.
Here are new tools. For example, suppose you were approached by an e-commerce company that not only wants you to start a new business, but also needs it to be fully optimized for search (this is also not the first time). Instead of rejecting something like this, you may find that adding an SEO tool to your toolbox is all you need to say “yes”.
… you have additional space in your budget
Obviously, you don’t want to waste money on a number of tools just because a lot of people talk about them. But at some point you will have reached a point where the tools that served you well in the first fiscal year need to be replaced.
When you have reached a point where you have extra time to experiment and Your budget has room for updated tools. Evaluate your current tools and test replacement solutions that help you work better, faster and smarter.
Look for new business opportunities when …
… You are not feeling well
“Well” is subjective here. For example:
- If you’re not doing well financially, you may need to look for more customers.
- If you are not good at dealing with customers, you should explore a niche that suits you better.
- If you are not satisfied with your work because burnout and stress have overtaken your life, you should explore other ways of working.
If something is wrong for a while, the last thing you should do is lean in and hope it gets better.
… The web is changing
Do you notice a trend here? Each of these changes (skills, tools, and now business opportunities) is often driven by the fact that the web is constantly changing. And when the web changes, you have to be ready to evolve.
In terms of business opportunities, you need to realistically look for new types of design work as technologies make your job redundant. Take, for example, website builders like Wix or Shopify. As entrepreneurs and entrepreneurs take on the task of creating their own websites, more and more web designers need to find other types of customers and jobs to take on.
… you want to diversify your income
Many web designers already do this when they find out how beneficial it is to have predictable, recurring sources of income.
But even if you have already found a way to diversify and stabilize your income (e.g. by offering website maintenance services), you may still be interested in exploring other options along the way. If you have the ability to track them, try it.
Is change a good idea?
As you can see, change can be a very good thing for a web designer, his company and his customers. However, there should be a very good reason for the change, and you need to be prepared for how it will affect what you are doing now before you implement it. Without a certain level of sacrifice, no change can occur.
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