A chatbot is a computer program that simulates and processes human interactions and conversations. The main purpose of chatbots is to help companies get closer to their target audience. Chatbots have become increasingly popular in recent years, and more and more companies are using them to support their customers and improve customer service.
7 ways nonprofits can use chatbots
Many nonprofits use chatbots to answer frequently asked questions directly and quickly. Repeated manual replying to the same questions from donors strains resources. In this case, a chatbot is very helpful. It can provide links and information that can solve up to 80% of user problems. Visitors to the organization’s website feel at home by answering their questions instantly. If there’s a question that requires a human answer, a chatbot can always send a user to an agent.
- Information on the company’s history
Chatbots can also be used for storytelling by nonprofits. For example, they can provide emotional and visual opportunities to tell the organization’s story and help people understand its mission, goals, and the real issues the organization is addressing and overcoming. Using a chatbot to share the nonprofit’s story is the first step on the ladder of engagement.
A chatbot is a perfect and effective tool for collecting data. It’s a much faster, more accurate, and less expensive way of collecting survey data. For example, several non-profit organizations in Haiti and Nigeria use chatbots on their websites to ask people about food security and food prices in their communities. Best of all, chatbots don’t need high-speed internet so anyone can access and use it.
It is also possible to use a chatbot to notify community members and donors of various events. For example, a nonprofit organization can add an option on their website that allows users to sign in and receive action notifications and updates. However, it is important not to send out spam users and only send a few messages per week to keep community members and donors informed.
- Fundraising and other charitable activities
A primary purpose of any nonprofit organization is to attract new donors. A chatbot can make the fundraising process easier and more convenient for both the organization and the donors. The main reason chatbots can be effective at fundraising is their ability to create engaging conversation with users. A chatbot can help find new donors and funds by sharing stories and educational materials, linking to a donation page, informing donors about donation needs, and others.
Chatbots are effective in marketing because they are more interactive compared to other methods and can connect to a user and potential donor who is visiting the organization’s website for the first time. For example, you can send a visitor a welcome notification when they arrive at the website. This makes a nonprofit appear more proactive, which improves the organization’s reputation and increases interaction. All of this has a positive effect on the company’s marketing strategy.
- Donor service and concern
To show registered donors how important they are, an organization can use a chatbot on their website to create an exclusive FAQ for those who donate regularly. It’s a great way to show appreciation and encourage them to keep committed to the organization.
A not-for-profit organization is already a world-changing business. The use of chatbots can be helpful to further expand the company’s impact. Automation is bringing radical changes to the way companies work and interact with audiences, including nonprofits. A chatbot is a good example of this automation that can improve the way the organization works, improve its relationships with activists and donors, and improve the organization’s image in general.
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