(NEST Helsinki)
One of my favorite things to do on my days off is just walking through the streets of Helsinki and just wandering around without a particular schedule or reason, other than being present at the moment and hopefully discovering something new that I haven’t noticed before.
As we live our daily lives, it is easy to “get stuck” in our usual routines and places where we commute or where we pass. The most interesting shops, secret places, cute cafes and the like are usually scattered outside the strict city center. So it is with NEST Helsinki, which recently opened in Korkkeavuorenkatu in the Ullanlinna district.
NEST Helsinki is like a breath of fresh air in the most stylish and most visited part of Helsinki. There are many small cafes and specialty shops with different local designer names, but only NEST sells unique, ecological and sustainable designs, all handmade!
Three inspiring ladies opened NEST Helsinki with so much love and thought, and every detail in the store is as if it should be there or there. I look forward to supporting you and your business and hope you are interested in learning more about them and what you will find at NEST Helsinki. 🙂
I start with Tracey, my sweet friend who is known by the brand name Nest factory. I have known her for a few years and since the first day she has been an inspiring sun spot in my life. From their passionate support for women in India, who make all their designs by hand and in the oldest known tradition, something that is almost extinct and therefore so rare nowadays, to their vision and their constant belief in the bright future of small businesses and supportive communities.
Nest factory will surprise you with some of the most beautiful patterns and prints that fall beautifully over the softest, highest quality cotton you have ever put on! From caftans and tops to robes and dresses, you are sure to find something that suits you perfectly, and Tracy will be there to answer your questions or give you a style suggestion.
Tracey’s inspiration is color, her travels (especially to India) and the merging of two opposites like India and Finland in her designs. When deciding on the designs, however, her main role is “romantic vs. ethnic”.
She loves working at NEST Helsinki, even though Nest Factory did WebshopShe loves interacting with her customers who drop by the store every day and share the space with other two like-minded designers. However, the least preferred part of the job may be the “unknown” situation during the pandemic and depending on the delivery service / post office to receive designs as they are all made in India.
I asked Tracey if she had a vision or what she wanted for the future of NEST Helsinki, and with a clear spark in her eye she mentioned that she hopes that one day she will expand to Copenhagen and Stockholm and maybe a lifestyle brand become.
* This post was written in collaboration with NEST Helsinki / Nest Factory, but all opinions are my own.
* Text and photos from me.
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