It can be a shame to have your old masterpieces sitting in the archives collecting dust. After reading again, you may find that you agree with your opinions just as much now as you did the day you wrote them.
However, times may have changed and certain methods by which you have proven that your point of view may not be relevant today just make you waste this content? No! You are using it again.
Below is a comprehensive guide on how to take advantage of old winners.
What is misappropriated?
The easiest way to put this is: – Content reuse is to recycle old content and create something new from it.
There are also a number of benefits that can result from reused content, including:
- Make the most of your initial efforts – Nothing is lost and you can reuse your creative ideas a few more times.
- Great content is not forgotten – Sometimes you just forget what a great job you did and want to remind yourself (and the world) of your innovative views.
- Get more views / reads / clicks – You may reach a wider audience, or a whole new audience, and reformatting your content can do just that.
- Become a greater authority – As soon as you tweak, improve, or even reinforce your views, you establish yourself as a greater authority in this area.
- Increase your SEO – Of course, you can get higher rankings on Google and get more clicks than ever by doing the right keywords again and possibly even a backlink action.
How to reuse content
Once you’ve found an ingenious piece that you want to share all over the internet, it’s time to rearrange, redesign, and re-use it. Even companies like Preply, an online language learning center, are repurposing content.
It’s not so much their own content, but rather the feedback and testimonials from their students / clients that are turned into blog posts.
If you want to make the most of your repurposed ideas, you need to reinvent content that will increase (or maintain) its value and relevance over time.
Getting the most out of your content isn’t just about customer loyalty, it’s also about your views and what you present. A rule of thumb to keep in mind is to always add, improve, and enrich the old content.
Examples of content reuse
1. Create something new from the old
Popular blog posts are popular because they contain social triggers. Have you heard of a TV spin-off? Like the hit teen vampire show the Vampire Diaries and its secession The original and the youngest Legacies.
If you haven’t heard of these shows, that’s fine because we bet there are other spin-offs that you’ve heard of. A really easy way to reuse ideas and written content is to look for creative ways to present and explain new information.
A good example of this is converting lists into more detailed and thorough articles that expand on the point. This way you add something new (more detailed) to the already existing content.
You can also go in the opposite direction and convert lengthy (but well-written) articles into shorter lists. Research shows Readers are not inclined to read long articles, and reducing the content to a few main points might get more attention.
2. Pictures, infographics or instructions
If applicable to your content, the use of more pictures, infographics (step-by-step outline of your entire post), and instructions (similar to the former, but more geared towards “how to” articles) can really improve your old font.
Pinterest is a great platform for building the above into what we call Pinterest repurposing. Instead of letting your readers search through all of the titles, use the outline and content in the content front and center.
With the help of infographics and guides, you can easily turn your old blog articles into comprehensive guides.
3. Change the platform
Who says a blog post has to stay a blog post? Converting blog posts to podcasts, posts, and social media content to convert books to blog posts, and anything that is in webinars or YouTube videos can help you get more viewers and readers.
Some people prefer to listen and watch rather than read, and podcasts are a great way to do that. People often play podcasts in the background when they are doing tasks, working, or just relaxing. The best part is that they can be played in their own time.
The listeners are pretty loyal to podcasters who like them, and when done well, you’ll keep bringing them back to learn more. To take the podcast route, try to condense your top posts into smaller topics and explain them.
4. Use advice, feedback, ratings, and testimonials
Take the above as constructive criticism and turn this valuable information into a manual or an advisory eBook on what people need, like, want, etc.
By using Q&A and frequently asked questions to gather information, you can clearly see what people value and want based on their answers.
It’s easy to take these ideas and turn them into great advice or contributions of any kind. This is particularly useful for stimulating discussion in forums and threads.
Or instead of putting all the answers together in an entire eBook, give yourself the opportunity to find multiple ways to post later by addressing one FAQ in more detail.
5. It’s as easy as adding and subtracting
It really is that simple. Sometimes all you need to do is take out irrelevant information and update it with new ideas in order to reuse your blog.
Its content is not fixed, it is fluid. Feel free to add and subtract as much or as little as you need to create another compelling font.
They recycle ideas but add relevance and bring old and perhaps forgotten ideas back to the fore.
Try to approach the same ideas with different views or arguments. Times change, you change, I change, we all change, and our ideas should change too.
This is how you grow as a content creator, and your content grows with you.
Take comfort knowing that the piece you wrote X years ago, and put so much time and effort into, can be used to this day. That’s when it is naturally evergreen.
Now that you’ve established your evergreen content, there are 101 ways to create new spin-offs that will benefit you and your audience even more than before.
It’s also an opportunity to dig into various forms of content creation, and who knows, you might even discover a new niche market, long-term hobby, or hidden talent that you didn’t know about.
Guest author: Connie is a lead content writer at WhenIPost, Guest author and avid blogger Who helps B2B companies to reach their target groups more effectively? With an emphasis on organic traffic and conversion, she takes big ideas and turns them into extremely practical content that will captivate readers.
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