The COVID-19 pandemic has shown how important a digital presence is for every company, regardless of its size or industry. Now is the perfect time to take a closer look at your web design and see if your website has what it takes to perform in this digital age. Here are the 10 most important elements of a website that actively attracts, binds and converts visitors from our web design team in Melbourne into paying customers.
# 1 Your website shows who your target audience is
Your website is the foundation of your digital marketing strategy – the digital version of a brick-and-mortar business – so you should be able to see it and instantly see who it is targeting.
To see if your website design speaks to the right people, first create some personas about what your ideal customer looks like. These people should explain who your customer is, what they’re looking for, what their values are, and why they’re looking at your website. Every element of your web design should appeal to these customers, from the products you offer and the values that your brand promotes, to the aesthetics of the website itself. There should be a clear, visible and obvious connection.
# 2 A clear first impression
When a visitor comes to your website, they should be able to tell in the first 5 seconds whether they have arrived at the right place or not. This means that your landing pages should be optimized to show what you’re selling, why a customer should buy it, and how to get through the sales funnel. Every step should be completely clear to a first-time visitor. If you have a very high bounce rate (90% or more) for first-time buyers, something is wrong with your web design. Take a look at each page and see if you can answer the following questions in 5 seconds:
- What do you sell?
- Am I in the right place?
- What are the advantages for me?
- What can I do?
# 3 Present your priority offers
Unless you are running a large e-commerce website, it is more effective to actively present your main offers than to bury them in lists that your visitors need to search and filter to find. Whatever your main business source, you want it to be clear from the moment a visitor arrives on your website. For example, if you run a plumbing company that gets a lot of work from emergency calls, you want a bold banner that says, “We’ll help you with any plumbing emergency 24 hours a day, 7 days a week.” Sure, you offer other services that can have their own pages, but you want your main target market to know immediately that they have arrived at the right place.
Homepage banners are also a great technique to promote seasonal discounts, new products, promotions and limited time offers – but don’t forget to make the product or service that is your bread and butter the star of the show.
# 4 Responsive design
In the past, website designs were created for PC and laptop users, as these were the most common devices used to surf the Internet. Thanks to smartphones and tablets, hundreds of different devices are now surfing the Internet, all with different sized screens, resolutions and user behavior. If you want all of your consumers to be able to view your website easily, you need to display your website on all devices using a responsive web design. This is particularly important as Mobile surfing continues to grow in popularity.
# 5 ease of use
Testing the usability of websites is an important part of web design for the simple reason. Just knowing your website well doesn’t mean that someone else will. Usability tests ensure that regardless of who ends up on your website, regardless of which of your products you are looking for or which online functions they have, they can be found quickly and easily.
This type of testing ensures that the user experience is simple and straightforward, error-free and confusing, and has no ambiguity in wording or functionality that can mislead a first-time visitor. This also helps keep the cost of maintaining your website low as it is much easier to make changes in the development phase than to rebuild once your website goes online and customers are having trouble.
# 6 search engine optimization (SEO)
With the right SEO strategy, you can ensure that your website is one of the first results that a search engine user receives when searching for your company, the products or services you offer. This is one of the most important investments you can make in your digital presence – and the best part is that it’s completely free. It’s about designing and filling your website with content that reflects the exact keywords your customers are likely to be looking for, and ensuring that there are dedicated, keyword-rich landing pages that apply to their respective queries. By following SEO best practices and not trying to defraud the system, the Google algorithm positively evaluates your content and works with your website to ensure that it is prominently displayed to the most relevant customers.
Quality-oriented web design in Melbourne
No matter whether you are starting a new company, expanding your website design with e-commerce or creating an old website – our web design team in Melbourne will be happy to help you! As specialists in digital marketing, we can offer you a comprehensive solution that will help you build and promote your business on any medium, whether you’re creating a catchy, informative blog or sparkling on social media. Chat with us today and help your business grow!
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