How does your marketing technology stack up? : MARKETING

The digital age has changed life as we know it. The big headache is how we keep track.

Manufacturers use automated processes and robotics in production. Search engines offer us a world of information, while smartphones have revolutionized the way we communicate.

What are you doing to keep up with the only constant in life – and in business – of change?

Marketing technology – also known as “MarTech” or “Marketing Stack” – are the platforms, software and digital technologies that you use to drive and maximize your marketing activities.

There are many systems and many can be integrated into other software packages, BUT how do you know what to invest your money and time in?

Don’t worry, we have an idea!


Before making decisions, ask yourself three questions:

1. What does it cost you?

Of course, you know who your target audience is, but getting in touch quickly is key to converting leads more effectively.

In short, you want to make sure you get the right message at the right time and your brand is visible to them on all major platforms.

As you can see below, using multiple marketing technologies can cost you over $ 21,000 a year – before you even think about the smart add-ons.

MarTech costs

What is really needed is a platform to do all of this that could hit all of these marketing touchpoints in the same place.

I’m sure it’s no surprise that we have that. At Zymplify, our system can cover all of these vulnerabilities – quite simply.

With just $ 7,788 (around 64% cheaper), you can seamlessly integrate, automate, and execute your marketing campaigns and processes.

Not only can you include your website, social media, email marketing, customer relationship management (CRM) and more if you want.

A simple cost structure makes it easier to manage your budget, free up cash flow for other activities, and make calculating your return on investment (ROI) a breeze.

2. Are you wasting time?

Time is an expensive resource and usually only you really understand how much time you spend on a particular tactic. We were all there and asked to start a six week campaign in one afternoon!

The time cost of operating multiple marketing technologies is often an invisible inefficiency.

Do you have a list of “software solutions” with multiple registrations that in some cases can even result in double workload?

It can be frustrating and annoying if you just want to continue working. Knowing that you are not alone is probably no consolation.

research shows that there has been more technological growth in the past five years than in the previous 25 years, with a whopping 7,034 different marketing technology platforms and solutions available on the market – and growing. These technologies include advertising and sales promotion, content creation, social relationships, e-commerce, marketing data and marketing management.

So what’s the solution? How can you manage all of your sales and marketing activities and technologies on one platform?

You guessed it … the answer is Zymplify.

Get help from our team of experts every step of the way to save time, energy and effort while managing all of your marketing in a simple system.

3. What are you losing on?

A consistent message and a consistent brand image are crucial to ensure that you are recognized by your target group and potential customers. This means that everything from your graphics, images and brand colors to advertising messages and key messages should be the same across all points of contact.

Managing all of these assets and sales collateral can be difficult, especially when changes need to be made across multiple platforms and locations.

Are you losing leads, time, and opportunities trying to manage between platforms and people?

Even worse, do you spend a lot of your time merging reports from multiple sources and putting them together to form an overall picture?

Imagine you could see everything in real time on one screen.

You can use Zymplify.

It’s a single platform where you can store all of your material in one place and keep your branding at bay with just a few simple clicks.

Zymplify is easy to use, no more messing around with a variety of platforms, and time to market is faster, more effective, and more efficient.

If you want to speed up your trip today and make a difference in the boardroom, let one of our staff take you on a Zymplify demo.

Do your marketing correctly and quickly with Zymplify.

Ride a tiger, not a turtle.

Would you like to learn more? Chat with our team or book a free, no obligation demo today.

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