The success of your online business is a question of visibility and influence since the first contact with your brand. Do you know that interactive landing pages can be the perfect solution for both goals?
In this post we would like to show you how this simple strategy can increase your lead generation and consequently your conversions.
To do this, we focus on the advantages of interactive content, a great landing page and most of all the magic that comes from combining the two.
How interactive content drives conversions
Interactive content is all types of media that require user participation.
This can be an infographic, a quiz, a lookbook or a website that focuses on action-based connections.
When we think about this context, it’s easy to understand how it can affect your conversion rate. Interaction is the key to engagement.
In fact, audience engagement is the main reason to invest in interaction, he says Content Marketing Institute report. This is followed by educating the public and creating brand awareness.
The top 3 paint a perfect picture of why you should use this type of content in your digital strategy.
It’s an opportunity to bring more leads to get to know your brand and make it last. It also increases the number and range of content.
The result? More visibility, more traffic, more data.
All of this can be used to better manage your leads and increase conversions with little effort.
That’s why so many companies choose it. The Majority of marketers Think of interactive content today to differentiate a brand and see it as a producer of traffic.
And it’s even better if you understand that no one has to start over. Reusing content from passive to interactive is a quick and inexpensive way to take advantage of these benefits.
Why you need interactive landing pages in a marketing strategy
Now let’s talk about the second player in this larger strategy. Are you already using landing pages to improve visibility and conversions? If not, now is the time to start.
Landing pages are critical to any type of online business – from digital solutions to e-commerce. As a rule, it is a separate page that was specially developed for an offer or a product. It shows functions and leads the public to learn more about them.
From a strategic point of view, they help you create compelling material to increase SEO.
Not only do you reach more people through organic sources, you also increase the data gathered from new leads.
What does that mean in numbers? Well-designed landing pages can even have much better conversion rates higher than 5% – above the market average.
There is a reason for that. Landing pages are not just showcases, they usually offer extensive, relevant content in exchange for some information – an email address, a subscription or a registration.
You get even more data to work within marketing strategies. A better knowledge of your audience is a powerful weapon to achieve these additional sales.
How to Create Interactive Landing Pages
After understanding the relevance of both strategies, it’s time to combine them to create interactive landing pages that are even larger than the sum of their parts.
This type of content can be an engagement powerhouse and the first step in an easier path from interest to purchase.
Here are the tips to keep in mind when designing the perfect interactive page.
Know your buyer personality
As with any other type of content, the suggested interaction on your landing page should be the one that clicks with your audience. The more focused it is, the higher your conversion rate.
So get to know your buyer personality better – a semi-fictional character that represents your audience with names, ages, habits, tastes, interests and goals.
There are many different interaction approaches, so you need to choose the one that works with your ideal customer.
Decide what you want from them
Interactive content is an exchange. You ask something and give something back. So what do you want to ask your leads to help you sell to them?
You can also use the answer to this question to determine which interactive content works best for increasing conversion rates.
Do you want to work with a richer base? Then ask for contact information at the end.
Do you want visibility? Then create viral content.
Do you want to close the deal? Then point the end of the experience straight to your website.
Use an exclusive variation on your visual identity
Landing pages are unique, but also part of a broader strategy. This should be reflected in your visual communication and in the way you interact with the public.
Different, but familiar: that’s the key.
Be aware of your responsiveness
Mobile platforms already matter more than half of all internet access.
Think about how your designed content can be viewed and interacted with different sizes of screens, resolutions, and inputs.
Use A / B tests
Landing pages are separate content and are therefore perfect for A / B tests. Use the information from the topics above to create different versions of your vision.
The more options, the better. Then stay with the one who creates more commitment and continue to improve from there.
Digital marketing is as iterative as it is innovative.
Track, track, and then track more
Speaking of which, the success of any marketing strategy is in your focus on analyzing data and reacting to it.
Certain KPIs can measure each user’s engagement and next steps on your landing page. This data can be used to evaluate and improve interactive content.
Performance, optimization and relevance are points that are worth continuously examining.
3 tools to create interactive landing pages
Now that you know why and how you can create compelling, efficient interactive landing pages, we can introduce you to three tools that will support you and your team in this way.
Look at her!
Unbounce is a more general landing page solution. It provides a platform for designing, developing and sharing compelling pages with different plans and prices.
The interactive part of it will come from you, but will help with special templates based on the segment or goals of the company.
Langingi The main selling point is its simplicity. It describes itself as a platform for creating landing pages without programming knowledge.
And with a user-friendly WYSIWYG interface. Not only can it help you create, it can also automate workflow and distribution management.
Ion Interactive In this context, this can be the most suitable solution, since the focus is initially on the interaction. Offering a platform for creating interactive content is the main offering, but there is a special solution for landing pages.
You can create an app-like presentation, responsive layouts, and code-free visual elements such as animations and forms. It’s a simple all-in-one package.
Choosing the right tool for your business and taking all of the information we’ve shared here with you can now create amazing interactive landing pages. Now all you have to do is start.
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