How to create an editorial calendar for your company : CONTENT MARKETING

Creating an editorial calendar doesn’t have to be complicated.

Sure, a multi-million dollar magazine, news organization, or marketing campaign has many moving parts. However, for individuals, small businesses, and startups, editorial calendars can be simple and straightforward.

Before I go any further, there are a few household items I would like you to do.

First of all, you need to figure out how much time you can realistically spend on content creation. Your experiences, skills and circumstances (family, job, etc.) influence how much you can achieve.

If you are just starting out, I recommend starting slowly.

Get an idea of ​​how fast you can create content. Adjust your schedule to make room. Discover how your everyday life reacts.

However, don’t let that stop you from creating content. The most important thing you can do is get started.

Take a step.

Scheduled time.

Write a post.

Record a podcast.

Film a video.

The small steps you take today will create an avalanche of dynamism tomorrow.

In the meantime, you can create your own editorial calendar here. Use this checklist to match blog posts, podcasts, emails, and more.

1. Start with your business goals and target market

Your editorial calendar should be based on two equally important pillars:

Your business goals and your target market.

Before moving any further, you need to set your goals and get your audience straight. Then you can determine what content you need to create.

2. Create a (realistic) publication plan

In this step you need to answer two questions:

  1. What kind of content do you need to create?
  2. How much content do you want to create?

Before answering these questions, take a deep breath, be realistic about what you can and cannot do, and go from there.

Regarding the first question, the types of content you need to create can include one or more of the following:

  • Blog posts
  • Podcasts
  • Videos
  • Emails
  • Social media posts

There are lots different types of content, so decide what you want to create.

Well, for the second question, you may have an endless source of ideas, but what can you realistically achieve? How much time can you invest? Do you have a team that can help you? Do you have the resources to hire an agency or a freelancer?

How much content you create and how often you post new material depends on how many resources (time, staff, and money) you can devote to your plan.

If you are new to creating content online, I can safely stress that you should start slowly.

Get a feel for things.

Kick the tires.

See how things work.

It’s easy to get started right away. But there are a ton of little details that you need to learn over time. And it’s best not to get overwhelmed at first.

Remember: a slow trickle of consistent content over time can create a stream of attention.

Before you write down your plan, there are a few more steps you need to take. So hold on!

3. Get a calendar

Have a calendar ready.

You can use pen and paper, Google Docs, or Sheets. CoShedule, or something else. Whatever you choose, just have a calendar ready.

4. Highlight dates and events

Make a list of the most important dates and events for your company on your calendar.

By keeping an eye on these details, you can keep an eye on the upcoming events that will grab your audience’s attention. You are in a good position to produce helpful content that will add to the conversations already held in your community, region, nation, and world.

Below is a not-so-comprehensive list of categories to help you brainstorm ideas. Take a look at these categories and think about the different events that take place that make the most sense to you.

  • vacation
  • Cultural event
  • Historical events
  • Sporting events
  • TV, movies & music
  • Local / regional / national events
  • Religious holidays
  • Conferences
  • Competitions
  • Industry news
  • Industry awards

5. Set quarterly content and semi-annual content

When creating your editorial content, I recommend starting with the larger projects that you will be working on over the next 3 to 6 months.

Write these ideas down – e.g. B. blog series, online lessons, book, webinar, guide magnet.

By prioritizing your most important projects, you can fill the rest of your calendar with additional material. This will also help you plan your content for these larger projects.

Think as a reminder of your audience. You want to make sure that you are creating the content you want. in the format you want.

6. Find out a release rhythm

Now is the time to find out how much content you will be posting.

Would you like to write 1-3 blog posts per week?

Do you need to record a podcast per month?

How many emails do you have to compose?

When creating a weekly, monthly, and quarterly plan, the focus is on making sure you meet your goals.

7. Put your workflow together

An interrupted workflow is similar to a cracked water pipe. Although some water can flow through the pipe, other water will leak, which can physically damage your home, increase your water bills, and much more.

In the same way, an interrupted workflow can result in the work not being carried out

Completed, inconsistent messages being delivered and inability to meet your content marketing goals.

Your workflow requires the following important steps:

  • To plan
  • Create
  • To edit
  • review
  • To distribute
  • Manage

These steps, which identify work categories, remain relatively the same for content creation. The most important change in each step for different types of content such as: B. written, video and audio, are the skills required to complete the job.

Depending on which system you use to manage your projects, Google will be used

The drive used in conjunction with Basecamp, Asana, or any other tool is a great way to manage your editorial calendar and workflow.

8. Execute your plan

Okay, now the fun begins!

It’s time to implement your content marketing strategy.

Do you lead a marketing team? If so, be sure to read Why You Must Build a Marketing Media Company to outline the various roles and tasks your team members should be responsible for.

Also, if you’re leading a team, make sure you do this via the workflow above (or whatever you’re putting together). Your workflow improves your team’s communication and ensures everyone is on the same page.

If you are running your plan individually, go slowly. First, focus on creating quality content. After you’ve established a comfortable rhythm, build on your work by adding whatever will benefit your audience and your company the most.

So that this works for you

Creating an editorial calendar allows you to plan ahead of time when you will spend time creating content.

Every week, determine how much time it takes to create content. Pick a time to sit down and make your schedule. Make this a priority if you want it to be.

Look for ways that you can create extra time when your plate is full. Get up earlier. Stay up later. During your week, look for different activities that you can cut out.

I know that is a lot.

I get it.

It is for me too.

As I said above, start slowly.

Don’t let the idea of ​​an editorial calendar stop you from creating content.

Sit down and create content – today.

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