Who would have thought that we would think of the ordinary pleasure of going to the cinema in our own city with almost the same desperate longing that we used to dream of long luxury vacations in distant places? At the moment there are no films and no air travel until the situation clears up or finally stabilizes.
In Hong Kong, the circumstances are doubly difficult as the political turmoil complicates the situation that has already been shaken by Covid. Hong Kong has done a good job of fighting the virus so far, but new cases are confirmed every day and cinemas are closed.
The 6,034 square meter cinema complex is the flagship of K11 MUSEA, the pioneering retail and entertainment concept that opened at Victoria Dockside in Hong Kong in 2019.
More than a decade in planning and development by the K11 group, founded in 2008 by local entrepreneur Adrian Cheng, K11 MUSEA is a massive waterfront revitalization project at the historic Holt’s Wharf site in the busy urban Tsim Sha Tsui area of Kowloon -Peninsula. K11 MUSEA has been described as an art center and cultural retail destination, and while its full potential has not yet been exploited, the artistic and creative focus is encouraging.
The founders of Oft Design, CM Jao and Ken Cheung, as well as the members of the project design team, Shanny Cheung and Tobey Ngai, created a multiplex of nine separate multi-purpose theaters with a seating capacity from the VIP house with 30 seats to the IMAX theater with 376 Seats. Several restaurants and bars as well as Hong Kong’s first pop-up shop for the digital music service MOOV are also included.
He has often designed several cinemas in China and Hong Kong, including another UA cinema in the West Gate Mall in Shanghai, but the K11 Art House complex is very different from all of them.
With the masonry and the dark wooden beams, floors and fixtures, the designers refer to the Swiss Alps and the architectural styles and materials used in this area. With the unmistakable style, the designers give the film experience, which is so often just an indescribable routine with a fast food scent, a feeling of intimacy and luxury. At the moment we are ‘I would be happy about any old cinema trip, but eventually the stakes will be higher when new, ambitious competitors like this merge. Tuija Seipell
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