If you are an entrepreneur who is currently wondering whether you really need to invest in a website or not, we are here to guide you in the right direction.
And this direction is: Yes, you absolutely need a website for your company.
Now we may seem biased since we are a marketing and web development company – BUT we also know a thing or two about online marketing companies. And we’ll tell you a secret: One of the most powerful tools you can use to market your business online is a website.
Yes, a website is an additional investment, and yes, it is another aspect of your business that you need to keep up with and maintain. More importantly, however, a website gives you a huge return on investment in marketing your business and helps you attract new customers (and keep existing ones) while increasing profitability.
Still not completely convinced that your company needs a website? Here are 5 important ways that an effective website can benefit your business.
5 reasons why your company needs a website
There are dozens of ways a website can benefit your business. Here are just a few of the main reasons why investing in a website is worth it.
This is how people who search for you online can find you
When people need a product or service these days, the first place they’re looking is the Internet. Even if they ask for word-of-mouth recommendations, they’ll likely go online to investigate the products or vendors they are considering.
If you make sure that your company can be found online and has a website that accurately reflects everything you have to offer, you will have a huge advantage in attracting new customers.
How to control the narrative about your organization
On a website, people learn more about the culture, history, products, services of your company, and what makes you a rock star in your industry. With your own website, you have full control over how your company is represented. It is your property on the web where you have the full creative license and the opportunity to present your offers.
The layout, color scheme, and overall content are brand-specific, and the website can grow and evolve with your business over time. (The same does not apply to other platforms like Facebook and Google My Business – although they are important in their own way when it comes to marketing your business online.)
How to be available to customers around the clock (and collect leads)
People come to you when they are ready to buy. And sometimes they’re ready to buy at 10:30 p.m. Or 1 a.m. With a website, you can be ready for your customers at any time and provide them with the information they need at any time of the day.
With an e-commerce website, customers can buy your products or plan services at any time of the day. Add a contact form to your website and interested customers can contact you at any time – even if you are not waiting for their call. That means you can collect new leads while you sleep!
This is how you can answer questions
A website serves as a platform where you can answer customer questions and convince potential customers to choose your product or service over the offers of your competitors. From product overviews to customer references, The actual purchase decisions are made on a website and visitors are converted into leads!
With a website you have the opportunity to establish yourself as a thought leader in your industry. This can help establish you as a reputable resource that recommend loyal customers and that new customers keep turning to.
This is how you can effectively market your company
Today, marketing your business online is the key. More and more consumers shop online and use the Internet as a resource to review the product or service options they are considering. If your business cannot be found online, these consumers may not find it at all.
Having an up-to-date website that can serve as a hub for all of your marketing efforts is critical to building an online presence and effectively promoting your business in the digital world and beyond.
Do you think your company needs a website? Wondering what to do next?
If you’re ready to take your company’s online presence to the next level with a website, you’ve come to the right place. With decades of experience building successful websites for companies in a variety of industries, we know how customers can build their web presence from scratch.
Contact us today to learn more about creating a custom website for your business. Contact us online to schedule a meeting or call us at 518-743-9424. We are happy to help you get started!
Curious about what it’s like to create a website for your company with us? Here you get an insight into the design and development process of our website.
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