The ultimate list of 2020 email testing tools E-COMMERCE

Emails are a valuable means of communication that you can use to connect with customers and prospects. But an email campaign is a deceptively high game. You can only send each email once to each person – there is no overlap. If you screw it up, everyone can see it, and you’re lucky to stick to it the next time you try.

By using appropriate email testing tools, you can minimize the risk of errors and increase your chances of getting the right message to the right people.

“The truth is Only 31% of brands test a large part of their emails and 39% do not test their emails at all. Why? Because it’s easier not to do it. While we can understand the hesitation, email testing is still the best way to continually refine your email campaign strategy over time. “

– – Jenny Tran, Strategist, CRM & Email at Tinuiti

Jenny Tran

There are many factors that affect the success of an email campaign. From deliverability to the subject line to the quality of your email list. For this reason, there are many e-mail test tools to choose from – each with its own special features and characteristics. That’s why we’ve put together a list of the best options for every purpose.

To simplify matters, we categorized the list based on the main function of the tool.

Email preview and HTML validation

You check yourself in the mirror before you leave the house because you want to make sure you look good, right? The same should apply to your emails.

You can use the email preview tools to test how your email looks in different browsers, email clients and devices. HTML validation tools do the same thing, except that they focus on checking the actual HTML, XHTML, or CSS code for errors.

1. litmus

Free trial period: 7 days

Pricing: Pay per month

  • $ 99 / month – Litmus Basic
  • $ 199 / month – Litmus Plus
  • Custom – Litmus Enterprise

Best suited for: Business users who can afford Plus Tier and higher.

Description: Lackmus is high on the list of email testing tools on many websites for a reason. The email preview function alone is one of the best in its class. Set up a test email and Litmus will show you what it will look like when viewed in literally dozens of different formats.

The basic version of Litmus already offers the option of previewing emails. However, you need to sign up for the higher tiers to really maximize the platform’s potential. Higher levels expand both Litmus email testing capabilities and the ability to segment and send users.

2nd EmailMarkup Tester from Google

Free trial period: None

Pricing: Free

Best suited for: Developers or marketers who need a quick way to review schema markups

Description: For those of you who are unfamiliar with the term, email markups allow you to make calls like “RSVP” and “Complete Purchase” directly in the subject line of your email. The email recipient doesn’t even have to open the email to convert it!

With the EmailMarkup tester from Google you can quickly and easily test the validity of your code without having to send a test message. It’s fast, convenient, and free.

3rd Accessible email

Free trial period: None

Pricing: Free

Best suited for: Developers or marketers who need to check the code for accessibility

Description: Accessibility makes it easier for people with disabilities to access electronic information – including your email. More and more marketers are realizing the need to make their marketing more accessible to those who need it. Therefore, this is a good email testing tool that you can include in your QA process.


Free trial period: Free level

Pricing: Pay per month

  • Free – $ 0
  • Individual – $ 9.99 / month
  • Team – $ 24.99 / month
  • Business – $ 49.99 / month
  • Premium – $ 99.99 / month
  • Business – $ 299.99 / month

Best suited for: Good for small, medium or large marketing or development teams.

Description: Mailtrap is a service that you can use to reliably isolate test emails from production emails and completely exclude the possibility of test emails landing in a customer’s inbox. It works by assigning each of your SMTP servers to a specific Mailtrap inbox. Once it’s in Mailtrap’s inbox, you can run any rendering or HTML validation tests.

All functions are unlocked at the free level, but only limited to a small number of emails per month and 1 inbox. The higher your level, the more tests you run and the more inboxes you can use.

Subscriber review

You want to make sure that your emails are sent to real people. As a result, many marketers use subscriber screening tools to review their lists.


Free trial period: Free 100 credits

Pricing: Two pricing models

  • Pay when you go out. The more credits you buy, the cheaper per credit. Starting at $ 25 for 5,000 credits *.
  • Subscription. Monthly allocation of credits starting at $ 20 / month for 5,000 new credits per month *

* * Credits do not expire

Best suited for: Marketing teams with large email lists.

Description: is one of the most popular items on this list thanks to the combination of affordable prices and constant performance. It can reliably find duplicates and incorrectly entered domain names and even compare emails with known blacklist databases.

6. Pabbly

Free trial period: Free registration, no trial version

Pricing: Pay by email

  • Lowest option: $ 5 for 1,000 email addresses *
  • Highest option: $ 2,999 for 10 million email addresses *

* * Credits do not expire

Best suited for: Good for marketing teams of all sizes

Description: Pabbly claims to have the highest deliverability success rate in the industry: 98%. Much of it is due to the “slow” approach to email verification. As they describe it, pinging a recipient’s mail server too quickly can result in rejected requests or incorrect data. Therefore, they ping mail servers more slowly to simulate actual human behavior. The result? Incredibly accurate verification results.

Reputation of the sender

Your email may be sent to spam for a variety of reasons. One of them is the sender’s call. These tools look for red flags that can cause your email to be rejected.

7. Reputation authority

Free trial period: None

Pricing: Free

Best suited for: Marketers who need to review their domain or IP reputation rating

Description: Reputation Authority is a free email testing tool developed by Watchguard, an online security technology company. It’s pretty easy. Enter any domain name or IP address in the field provided. All IP addresses associated with this domain and their corresponding reputation are then displayed, with the ratios of “good” and “bad” emails originating from this domain.

8th. Spam check from postmark

Free trial period: None

Pricing: Free

Best suited for: Developers or creatives check the spam rating of emails before sending them

Description: Spamcheck is a free tool from the Postmark email platform that allows you to instantly check the potential spam rating of your email. It is a very practical tool that does not require any sign-in or credentials. Simply copy the HTML code of your email into the provided text field and a spam rating will be generated immediately.


Sometimes it is not enough to check your sender’s reputation in order to receive your emails through the spam filter. There may be other issues involved. Deliverability tools can help you find out what the problems are.

9. Mailgun

Free trial period: 3 months

Pricing: Pay per month

  • Flex – 5,000 emails a month for 3 months for free, then $ 0.80 / 1000 emails
  • Foundation – $ 35 / month
  • Growth – $ 80 / month
  • Scale – $ 90 / month

Best suited for: Companies or agencies that send large amounts of emails

Description: Mailgun is an all-in-one email marketing tool that combines email sending, marketing and analytics on the same platform. Mailgun is characterized by powerful tools for validating and checking deliverability, which is why it is on this list. In addition to the tools themselves, Mailgun also offers deliverability services to help you implement more successful email marketing processes.

10th SendForensics

Free trial period: 1 free trial

Pricing: Pay per month

Package A – USD 49 / month

Package B – $ 79 / month

Package C – $ 199 / month

Package D – $ 349 / month

Best suited for: Enterprise marketer

Description: SendForensics is a premier email deliverability and security testing tool that business marketers can use to protect their email reputation. With SendForensics, marketers can test their emails for both delivery and engagement. Enterprise users can also use the tool to test network deliverability, fake email, and DMARC compliance.

Subject line test

A good subject line can make the difference between a successful email campaign and a waste of resources. It can be difficult to tell what will and will not work. Fortunately, there are tools that take a data-driven approach to creating a great subject for email.

11. SendCheckIt

Free trial period: Free

Pricing: Free

Best suited for: Someone

Description: SendCheckIt is a deceptively simple tool for testing email subject lines. All you have to do is enter the suggested subject line and SendCheckIt will send you the test results by email. The report itself is very comprehensive and includes topics such as reading level, scannability, mood analysis and spam potential.

12th HeadlineAnalyzer by CoSchedule

Free trial period: Free

Pricing: Free

Best suited for: Someone

Description: CoSchedule is a project management platform for marketers that has released a free tool for analyzing blog headlines. However, this tool is so good that marketers use it not only for content, but also for analyzing email subject lines. The two formats have the same basic need: to draw the viewer’s attention. Give it a try and see how well it works for you.

Tip: Do not skip the trial period when running an email campaign. Instead, make room in your production schedule for as many tests as you can afford. This increases the chances of your email getting into your audience’s inbox, grabbing their attention and converting. Your bottom line will thank you.

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