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Meet their needs to build your embroidery business Embroidery


Marketing is the equivalent of asking someone out on a date.

Branding is why they say yes.

-Ren Jones-

Many embroidery and apparel decoration owners feel that they are selling embroidery and apparel decoration. In fact, we often sell branding! Granted, there are a lot of orders where we actually add pretty thread, inks, vinyl, etc. to a product to make a gift, one of a kind, or a keepsake. However, if you put a company name or logo on a product, you are now in the branding area.

When you change your mindset from that of a producer, someone who makes things for customers, to that of an entrepreneur, someone who provides solutions for customers, all sorts of opportunities open up to you and your company.

For example –

  • New business is opening up in town – yes, they likely need branded clothing and / or products for their employees, maybe even their customers
  • A company is celebrating a milestone – yes, they likely need branded clothing and / or products for their employees, maybe even their customers
  • A local team wins the championship – yes, they likely need branded clothing and / or products for their players, maybe even their families
  • A local restaurant opens a new location in the next town. Yes, they likely need branded clothing and / or products for their employees, maybe even their customers
  • A local company wins an offer for a massive contract – yes, they likely need branded clothing and / or products for their employees, maybe even their customers
  • A local contractor is planning a new development in your community – yes, they likely need branded clothing and / or products for their employees, maybe even for their customers

Would you rather have your air conditioning repaired by a technician wearing a shirt with the HVAC company name on it, or by a technician wearing a shirt with their favorite beer?

Read the local newspapers to help your community members with their branding needs. When the employees of a company are a good match, it speaks for the quality of the company, its products and its services. It creates customer trust. It positions them well compared to their competitors. This makes it easier for your customers to say, “Yes, I want to do business with you!”

While we make the things we sell by adding embroidery floss, ink, vinyl, and other decorations, we strive to keep our business customers looking their best. We help you build your brand. We help them to be recognizable, easy to identify and to be selected. When they look good, the more likely they are to succeed. And if they are successful, they will order more goods from us. d

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