How has corona virus affected personal trainers in the UK? UK INSURANCE

Since the corona virus forces people to stay at home, personal trainers have to adapt to the way they offer their services. Some personal trainers run their business from home, while other clients train outdoors.

But despite the ingenuity that fitness professionals show in these difficult times, many of them have problems – as our survey showed.

We interviewed more than 1,000 personal trainers to find out how the coronavirus pandemic affected them. Let’s see how they reacted …

How did the income and customer base impact?

Three-quarters of personal trainers are currently training fewer customers than before 23 was suspendedapprox March.

In nine out of ten personal trainers we surveyed, income fell during the ban. On average, their earnings have dropped by £ 679 a month – a drop of more than £ 8,000 a year proportionately. For one in ten respondents, the monthly decline of over £ 3,000 was even more significant.

Naomi Scriven, a personal trainer based in Ruislip, London, saw a huge drop in her income during the ban. Before the outbreak of the corona virus, Naomi taught 50 classes a week in studios and at people’s homes. However, this number has shrunk considerably.

She said, “I knew my salary was going to get a hit because 70% of my income came from studio classes.

“I have relocated as much of my business as possible online, but only a small proportion of my customers felt comfortable moving online.

“The main reason people use a personal trainer is motivation, and I think a lot of people struggled for motivation during that time. It frightened them and their financial priorities changed later. I had customers who were either on leave or had their payments cut sharply and my income was dried up. “

How did you prepare for Lockdown?

Almost three quarters (74%) of the personal trainers we surveyed trained customers online and through live streaming sessions during the ban – something they hadn’t considered before.

In addition, 31% of respondents can see that they will move more of their business online in the future. One in four even indicated that Lockdown has completely reversed its business model, so it will now offer more online training than personal training.

In addition to online training, outdoor fitness courses are another trend that is expected to increase further due to the outbreak of the corona virus. Almost half (44%) of respondents said they would continue to hold outdoor sessions, even if the restrictions were lifted.

In fact, outdoor fitness classes can be a popular workout choice for some time. More than one in three personal trainers we surveyed (36%) say their customers find it uncomfortable to return to a gym. This is most likely due to security concerns, but could also point to people’s new routines during the ban.

Naomi Scriven: “I think people’s priorities have also changed in terms of their lifestyle. They are crammed inside all day, so they want to go out and move, not stay in and move. Because of this, outdoor fitness classes are becoming more popular and I have started to hold more of my small group sessions outdoors. “

Whether online or outdoors, training outside of gyms will be the norm for personal trainers for the foreseeable future. It is perhaps not surprising that 45% of respondents said that their gym was not informed of an expected date for the reopening.

What do you have to say?

At the time of writing (3rdapprox July 2020), it is rumored that gyms will open in the UK. ‘within the next few weeks‘, according to Boris Johnson. However, no specific date has yet been confirmed.

Naomi Scriven: “It seems the government has overlooked the fitness industry. Why can pubs and restaurants open but certain fitness facilities can’t?

It’s socially feasible to distance yourself socially in a studio – the boutique studio I use is perfectly ventilated. It is certainly safer than being in a pub or supermarket.

I appreciate that not every gym or fitness center is the same, but it would be nice if the government were clearer about what is allowed and what is not, rather than just categorizing the entire fitness industry. “

Like Naomi, James Drain, a London-based personal trainer, saw a significant drop in his income during the ban. He said: “One of the most difficult aspects of the ban was talking to customers who are used to training personally and blaming them for training at home.

“Accountability must be shared between personal trainers and clients. You can lead a horse to the water, but you can’t make it drink. The customers I lost have a hard time breaking away from the challenge of working from home. Many of them have demanding high-end jobs and spend a lot of time working. Therefore, movement is less of a priority for them. We are facing unprecedented problems and we just have to hope that people will come back over time. “

How we can help

In addition to training customers from home or outdoors, creating personalized meal plans is another way to generate sustainable income as a personal trainer.

We recommend that you acquire an accredited nutritional qualification before giving nutritional advice. If you’re already qualified or want to learn more about creating meal plans, Download our free guide with insights from the UK’s top nutritionist, Lily Soutter.

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