Really interesting to read as usual Sharmadean! I have never heard a new perspective. My counter argument is that this somehow violates the concept of “people doing business with people”, so the unpaid work of personal branding through social media may be more important for service-based companies. Second, as women, I ask ourselves to think about how we use our social media accounts. They can be a great source of learning and visibility for future generations if you really present all aspects (of your choice) of your lifestyle / business, not just the glossy parts edited (holidays and awards). Functions like surveys have also enabled me to collect feedback and measure mood through real-time data collection.
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