How to expand your e-commerce shop with Facebook Messenger Marketing E-COMMERCE

Facebook Messenger is the number 2 most downloaded iOS and Android app ever 1.3 billion people use Messenger every month communicate with your friends and family.

So if you decided to use Facebook Messenger bots to market your e-commerce shop, Here are some facts that could get you over the edge.

  • Facebook Messenger grows at a rate of 600,000 users a day.
  • Facebook Messenger reach will eventually include Instagram and WhatsApp users
  • Facebook Messenger ads are currently incredibly cheap and cost around $ 0.02 per subscriber
  • Facebook Messenger can dramatically reduce your customer support costs.

When I first heard about Facebook Messenger Marketing, I was skeptical that people would tolerate marketing messages in their inbox. But I was completely wrong!

After using chatbots to market mine Handkerchief shop In recent years I have found that messenger marketing is much more efficient than email.

Compared to e-mail, Facebook Messenger offers….

  • A 5-fold increase in open installments
  • An 8-fold increase in click rates
  • A 3.5-fold increase in sales per subscriber

Facebook messenger marketing is currently still in its infancy and It is still a long way until this platform becomes saturated. Indeed only 1% of companies use chatbots today.

Therefore, there is no better time than now to take advantage of Messenger’s incredible benefits for your ecommerce store.

This is how I use the Facebook Messenger platform to increase my sales.

What is a Facebook Messenger bot?

A Facebook Messenger bot is automated messaging software It uses artificial intelligence (AI) to interact with your customers.

You can program your bot with a tool like ManyChat Answer questions automatically and save time and money with customer care. You can also use your bot to Collect leads and generate sales with the autopilot.

Actually, Facebook Messenger is very similar to email You can create a subscriber list and send shows to your list.

But the main advantage of Facebook Messenger over email is that Opening and click rates are significantly higher.
For example, when I receive an email, I rarely open it immediately and sometimes forget it entirely.

But I always remember checking my Facebook messages. Messenger is a much more personal form of communication for me, which I reserve for friends and family.

To give you an idea of ​​how powerful Facebook Messenger Marketing Bots can be, here is a snapshot of a targeted show that reached 1888 people and 292 recipients clicked on the message. The return on advertising spend for this show was 13.74X.


The rules for using Facebook Messenger

Now you’re probably wondering why I’m quoting Return on Ad Spend Numbers for Facebook Messenger. Shouldn’t sending messages to your subscriber list be free like email?

The main difference between email and messenger is that with the exception of a few cases Facebook forces you to pay to reach your audience through the use of Facebook Sponsored Message Ads.

Here are the exact rules you need to follow.

The 24-hour rule

You can only send free advertising messages to a subscriber within 24 hours of your last response. This means you can’t blow up your entire subscriber list with random coupons and sales whenever you want.

If you want to send an advertising message outside the 24-hour window, You have to pay to play. At the moment I’m paying roughly $ .02 to reach a subscriber This is very cheap.

Non-advertising messages

You may send non-promotional messages outside of the 24-hour window free of charge but only if they fall under the following guidelines.

  • Confirmed event update – You can remind a customer of a planned event that they have chosen
  • Update after purchase – You can give a customer an update of their order
  • Account update – You can give a customer an update of their account status
  • Live Chat Human Update – You can chat 1 to 1 in real time with a customer

Most tools allow you to send shows to your entire list whenever you want and it depends on you to make sure you follow the rules.

I’ve seen a lot of companies send out free advertising messages, but if you break their rules, Facebook will eventually ban you.

Remember that you can’t send coupon codes and sales until a subscriber does interacts with you within 24 hours or when you pay Sponsored Facebook messages ads.

To avoid blocking your free messages, you need to be creative with your customers.

For example, instead of publishing an offer directly, you can ask your customers questions so that they can respond during an update after purchase and then create an offer.

In most cases, however, you’ll have to pay for ads to reach your entire subscriber base.

Automated e-commerce flows from Facebook Messenger

Similar to emails, you can have your Facebook Messenger bot send automated messages to your customers. As long as the messages you send fall into the 24 windowyou can send targeted messages to complete the sale.

Here are the automated processes that I am currently doing for my business.

Abandoned carriage restoration

If a customer starts checking out but doesn’t complete the process, my chatbot will send them an automatic message 4 hours later Remind them to finish their order.

Abandoned car

In this message, a customer is shown the exact contents of their shopping cart together with the “Check out now” button, which takes them directly to the checkout.

Search the recovery of the abandoned shopping cart

If a customer looks at a product but does not add it to the shopping cart, my chatbot sends him an automatic message a few hours later Remind them to add this item to their shopping cart.

Search Abandonment

In this message, a customer is shown an image of the product they have viewed and a “Shop Now” button that puts this item in the cart.

Order confirmation

Whenever a customer checks out, I send them one Confirmation message and try to entice them to come back and look for more products if they answer.

Order confirmation

I also encourage customers to join ours Customer loyalty program.

All of these flows make money with the autopilot

All messenger flows described above Earn money with autopilot. And because they do not violate any of the Facebook rules, they can be run free of charge without your intervention.

Here’s a snapshot of how much money these automated flows generated for my business in the last quarter.

Automated flows

Implement a Facebook Messenger loyalty program

Customer loyalty programs are one of the most effective ways to increase customer loyalty.

And according to Bain and Co, a Increase customer loyalty by 5% can lead to a 75% increase in sales.

Only 12% of my customers make up for Bumblebee bed linen, but they make up for it 36% of my earnings.

Studies have shown that too 69% of customers are affected from retailers who offer loyalty and reward programs and 58% shop more often in stores where they have joined a loyalty program.

Although there are many off-the-shelf loyalty programs that you can pay for like, you can implement a program if you’re as cheap as I am Loyalty program free of charge via Facebook Messenger and create your list at the same time!

This is how my messenger loyalty program works

My chatbot for the loyalty program begins by asking a customer if they want this Take part in my reward program. If you click “Yes”, you can be informed of everything within 24 hours in accordance with Facebook’s terms of use.

Then I ask the customer to provide the exact email address at which he placed an order in my store. This is important because Email is the main way I track orders.

As soon as you have registered, I mark you as a member of the loyalty program and Reward them with 50 free bonus points. Your scores and email addresses are all stored in ManyChat.

Loyalty program

As soon as a customer places an order, I provide him with one special messenger link This embeds the order number and forwards this information to ManyChat.

Messenger Ref URL

This order number is then saved in a user-defined “Order number” field.

If the customer is a member of the loyalty program, ManyChat sends the customer’s email address along with the order number to my website Make sure that it is actually a valid order.

Valid order

When the order is valid, then:

  • The number of loyalty points is increased by the last order value.
  • The order number is added to the list of redeemed orders in ManyChat. This list is used to ensure that the customer does not try to redeem the same order twice for points.
  • The customer is thanked for his order, receives the new total score and is asked to check which prices he can redeem.

Redeem prizes

Redeeming points for rewards is fully automated. When a customer has collected enough points to redeem a free prize, they simply click on the reward.

If the customer has enough points, ManyChat pings my website and a coupon code is sent to the customer along with instructions on how to redeem the prize.

If the customer does not have enough pointsthey get their total points and are encouraged to continue shopping.

For all of my rewards, I have intentionally Free shipping not included because I want customers to look for other items in addition to their price.

Redeem prizes

The nice thing about this loyalty program is that it is so 100% automated. I also set up ManyChat so that my customers receive an email every 28 days to remind them of their total points and encourage more purchases!

Use Facebook Messenger to reduce customer support

Every online store has to answer the same repetitive questions and you can use a messenger bot to Reduce the burden on your customer support.

I’m going to do that Keyword automation in the Facebook messenger bot. This is a tool that recognizes keywords in the chat entry of a customer and replies with corresponding, automated messages.

Here is an example from my shop.

When a customer types “How long will it take for me to receive my order?” In the Facebook Messenger chat window you will get the following answers:

Customer service

Since it takes longer to complete custom products in my shop, I have programmed my messenger bot First ask the customer if he is buying a personalized product.

  • If you click “Yes”You will be informed that the dispatch of your order takes up to five working days.
  • If you choose “No”you will be informed that your order will be shipped the next day.

You can use ManyChat to implement this functionality in your Facebook Messenger bot recognize certain keywords and answer most of your frequently asked questions about customer support.

For example, bumblebee laundry is often bombarded with questions such as:

  • Do you ship internationally?
  • Do you sell wholesale?
  • Do you offer discounts?

We have programmed all of this pre-written answers to reduce the pressure on our customer service team.

Only when a customer asks a question that we don’t have an automatic answer to do we connect them to a member of our customer service team.

Standard answer

As soon as the customer clicks on “Talk to people”, I get a notification in ManyChat that my customer service team has to act.

How to expand your Facebook Messenger subscriber list

The ability to send broadcast messages and automated flows can only be achieved if you get your visitors to do so Log in to your messenger bot.

The nice thing about Facebook Messenger, however, is that a visitor only has to Interact with your bot once to become a subscriber. As a result, creating your subscriber list quickly is extremely easy.

The rest of this article will show you different ways to create your messenger for your e-commerce shop. You can then use these lists to generate sales, launch products, and get ratings.

Ideally, you should use these strategies in combination with your email collection efforts. Since Facebook controls the messenger platform and constantly changes the rules, I always prioritize email over Messenger.

In fact, I try to put the following in order of priority.

  • Email-address
  • Messenger subscriber
  • Messages
  • Retargeting pixels for Facebook and Google ads

With all of these methods, I can bring customers back to Bumblebee Linens from multiple platforms and shop more.

Method 1: Run a Facebook Messenger Giveaway

Do one Facebook messenger competition is probably the fastest way to expand your subscriber list.

The nice thing about a giveaway for Facebook Messenger is that it is evergreen and 100% automated and you can collect emails directly in your bot at the push of a button required without input.

Especially if you sell on Amazonyou can quickly use a messenger giveaway to build a following and Start a new list.

How to set up a Facebook Messenger competition:

Step 1: Download my Messenger’s chatbot conversation flow

Here is the exact giveaway flow that I use for my shop. It may look complicated, but you can Download it for free by clicking here.

Promotional gift bot

First I ask them if they want to enter my giveaway. If you click “Yes”, you will immediately become a Messenger subscriber.

Messenger sub

Step 2: get your email address

e-mail received

Then I reach for her email address. The nice thing about using Facebook Messenger to collect email is that you The visitor’s email address will be filled in automatically with the email associated with their Facebook account.

All they have to do is tap their email to enter.

Step 3: choose your winner

You can use a randomizer to Automatically choose your lucky winner directly from your chatbot after 23 hours.

Instructions will be given to the winners Redeem your prize automatically from your website while the losers get a special one Consolation voucher for your shop.

Consolation price

Overall, I like switching Facebook Messenger freebies over traditional freebies because they can be started and stopped at any time and basically runs on autopilot.

Method 2: add a live chat widget

If someone visits Bumblebee bedding, a Live chat window appears in the lower right corner of the homepage:

Live chat

If the user continues to click the Chat Now button, the following options will appear:


As soon as you click on one of the buttons mentioned above, you will immediately become a Facebook Messenger subscriber.

If you don’t know where to start setting up a live chat bot, try filling your options based on that most asked Questions about customer support for your e-commerce shop.

For example, “Get delivery time” and “Check an order” represented 70% of inquiries I get every day.

The following happens when a user responds to one of these questions Requests for action:

When you click “Get delivery time”you will be redirected to a page that shows the approximate delivery times depending on the order

Order check

When you click “Check an order”you will be redirected to a page where you will receive a detailed status of your order.

order status

If you decide to do so “Ask a question”You will be asked to enter your request or call my customer service team.

Chat with people

So far, the live chat widget on Bumblebee Linens has given my company a steady stream of free Facebook Messenger subscribers!

Method 3: Offer a free gift to add to the cart

Another great way to expand your Facebook Messenger subscriber list is: Offer a free gift with a check box to your Facebook Messenger bot.

In the picture above, I offer a free gift if you check the box and click the “Add to Cart” button.

Note: I am deliberately mysterious about what the free gift is, and many customers select this check box out of curiosity.

This automatically selects them in Facebook Messenger and you can start sending them product and ordering certain messages!

Method 4: Show Facebook Ads

You can also run Facebook ads to build your Facebook Messenger subscriber list.

Here are some examples of ads that I have placed for my shop.

This first ad below is one free plus shipping offer for top-of-funnel customers.

Facebook ad

When someone clicks this ad, they get the following Facebook message:


As soon as the customer clicks on a button, he immediately becomes a Facebook Messenger subscriber and receives an attractive offer in return.

In this case, after clicking the link, they will be redirected to a custom landing page on which I am Ask her for her email use the free handkerchief offer.

Landing PAge

Running a free plus shipping offer in this way is great because you can win a Facebook Messenger subscriber, collect an email address, pixelate your visitor for retargeting, and make a sale.

Method 5: Show Facebook retargeting ads

In addition to the top-of-funnel ads, I also run retargeting ads for Facebook Messenger to build my subscriber list.

Here’s an example of an ad that I run for customers who haven’t bought in the last 60 days.

Retargeting ad

Instead of giving away the voucher directly in the ad, you can forward your visitors to via Facebook Messenger Collect a new subscriber there.

This way you can contact your customers in the future and automatically remind them to redeem the voucher.

Method 6: Create Facebook Live Videos

Facebook Live

If you have a Facebook page for your e-commerce shop, you can also gain subscribers whenever someone comments on a post On your side. This works especially well for Facebook Live videos.

As you give your live presentation, ask visitors to leave a comment to receive the slides or a special offer.

Once a user leaves a comment, You will immediately receive a Facebook message and – bingo! – Become a subscriber. As simple as that.

However, be careful not to explicitly tell people to post comments themselves in the post, as Facebook is likely to reduce the reach of your post.

Method 7: use a spin to win popup

Customers love to play games. And I love to get hers Email and a Facebook Messenger subscriber at the same time.

To achieve this, I created a special rotate to win popup for the website of my shop on which the customer has to redeem his price via Facebook Messenger.

Spin to win

But the trick is that there are no lost spots on my wheel of fortune. In fact, there is only a 50% chance of winning a coupon code and the conversion rate for this form is 2X higher than a typical voucher form.

Spin to win

Here’s how to set it up via a Facebook Messenger chatbot:

1. Implement a spin to win the Wheel of Fortune popup on your website with a free tool like Privy

2. Ask your customer to leave their email address so they can turn the wheel.

If they win, they must click on a link that leads them to yours Company’s Facebook Messenger chatbot redeem their prize. In the following example, you must click “Yes” to redeem your voucher.

Get discount

As soon as the customer clicks “Yes”, they immediately become a Facebook Messenger subscriber.

After seeing your voucher, click a button to return to the checkout Coupon code will be applied automatically.

Just make sure you Use the Ref URL growth tool in ManyChat or your preferred Facebook Messenger chatbot provider to create your own bot for any price on your bike.

Pack everything

If you have not yet implemented a Facebook Messenger bot for your e-commerce business, you should definitely start now.

The reality is that every customer prefers to interact with your brand in different ways. Some people like to read emails. Others prefer Messenger.

However, you cannot reach all of your customers if you cannot communicate with them everywhere.

If you follow all of Facebook’s rules, Facebook Messenger Marketing can be an excellent strategy to get customers back into your shop for more sales!

Get started now while the platform is far from saturated and ads are still cheap!

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