Here at Friday Health Plans, we pride ourselves on serving independent Coloradans and supporting small businesses. We consider local businesses to be the heart and soul of Denver, where our headquarters are located.
That’s why we got together Window of inspiration, a program launched by the Denver-based agency for experimental marketing Eclectic activation This supports local companies and artists and at the same time spreads inspiring messages in the community. This news takes the form of window pictures and helps local businesses win new customers when they reopen from the hibernation of the pandemic. They also offer artists the opportunity to show their community their way of storytelling through art. If you’re driving through Denver, you can see these murals at local breweries or in a long-time operation like Sam’s No. 3
Most recently local artist Katy Zimmerman could use her talent by painting a mural outside of Hope tanks, a gift shop in the Baker Neighborhood. The mural will not only brighten up your facade, but will also convey a meaningful message that everyone can see.
We had the opportunity to talk to Nikki Kolakowski, the inventor of Windows of Inspiration, about her beginnings and her passion for supporting local businesses and artists.
At what point during the COVID 19 crisis did you think about creating Windows of Inspiration? What was the moment?
When COVID-19 arrived, much of our business was interrupted because live events were uncertain. We are small business owners and the support of local businesses and the community is in the nature of what we do. They are the backbone of what makes a city so unique and special. Many small businesses have had to change their activities, from technology re-creation to menu redesign.
The idea came when I saw that companies were getting empty and the windows of inspiration should be a breath of fresh air. I wanted to do something positive, tell stories and present them to the community.
What makes you passionate about supporting local artists?
Before I started Eclectic Activation, I was marketing director at Westword and helped manage many of their major events, including Artopia, a distinctive local artist showcase. I got involved in the Denver art scene.
Art is a wonderful way to tell an incredible story. It tells a story very quickly and very effectively and integrates into the local culture and in real time.
What kind of local businesses are you targeting?
We have an inquiry form on the website that companies can submit. We hope to be able to work with local and / or family run businesses. We have also kept our ears open for companies in need of help or something positive.
What was the best moment since Windows of Inspiration started??
I think to see the vision come to life. We are pleased that our sponsors Friday Health Plans and Truly Hard Seltzer saw the vision of where this program could lead. When we installed the first piece of art, the company and the artist we worked with were so excited and thankful that we were there. It’s really cool to see how this is brought to life and what immediate effects it has on our community. It’s even better than I thought.
What should people take away from art? What is your goal for Windows of Inspiration?
The ability to be creative and work together to inspire others is so important. In these times, it’s easy to get into your hole and not look for ways to work with others.
From sponsors to companies to artists, this program can create unique relationships, new partnerships and new collaborations to inspire.
Where can we expect more murals in Denver?
This week we had art installations in the 7Twenty Boardshop, Birdcall in historic Five Points and Factotum Brewhouse. Murals can be found later this month at the Recess Beer Garden, Huckleberry Roasters, and Park Burger.
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