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3 ways to recognize professional real estate photos : REAL ESTATE MARKETING

Top real estate brokers know the importance of using professional real estate photography for their listings. This does not mean that some agents do not use their own devices, including smartphones, to take photos. While real estate pictures taken by a broker or friend can look decent enough, there are certain aspects of these pictures that just can’t look professional.

Kitchen with white counters

In this post, we discuss three easy ways to determine whether a listing photo was taken by a professional or an amateur. Once you spot the differences, you’ll likely stick with a professional real estate photographer with all of your offers!

Image composition

If you’ve ever looked at a listing picture and thought “it feels funky”, this is probably a problem with the composition. Real estate photography that was not taken professionally often misses the mark when it comes to the right composition.

Correct verticals are extremely important to create a professional real estate image. Vertical must be – vertical. When you look at a real estate photo, you look at the vertical lines of the wall. They must lie in a straight vertical line that runs parallel to the picture frame. If the verticals are not right, the whole picture feels.

Another thing to consider when composing is the presence of the third wall in Two-point composition Photos. You want to make sure that your entry picture has the right amount of the third wall to give a feel for the space. No third wall makes buyers wonder where the rest of the room leads. Too much third wall makes the room feel smaller than it actually is.

Finally, the real estate pictures must be taken at the right height and at the right angle. You don’t want your listing images to have too much ceiling or floor. The height of the tripod also changes depending on the room. Real estate pictures of the dining room should be taken at the level of the dining table. Real estate pictures of the kitchen should be taken at worktop height. This technology also gives the buyer a feeling of space and functionality.

Exposure and lighting

Real estate pictures that are either too dark or too light make it difficult for viewers to actually see what is going on in the room. Experienced real estate photographers typically use exposure brackets or flash and lighting to adjust the image exposure. Professional real estate pictures have adequate exposure and lighting so buyers can see the picture as if they were looking at the room with their own eyes.

The right lighting and lighting also helps home buyers identify the right colors and contrasts between floors, ceilings, furniture and windows. If the exposure is blown out, you may not be able to see outside the window. Views from windows are important for buyers!

Clarity and focus

Listing images that are out of focus and blurry is a sure sign that you are not hiring a professional real estate photographer. A real estate photographer uses professional equipment such as wide-angle lenses and tripods to take sharp pictures.

Large living room with white sofas

If you hire a professional real estate photographer, you will get high-resolution images – not out of focus.


When deciding whether to take your own pictures, use a friend or hire a professional real estate photographer, you should consider the three points above: image composition, exposure / lighting, clarity / focus.

Would you like to learn more about professional real estate photography? Click here.

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