When it comes to doing new business, new business email inquiries are your opportunity to impress. No less than a quick, professional answer is enough.
Unfortunately, many companies still underestimate how quickly and informatively an email response is a competitive marketing tool. One that you can use to your advantage.
New guidelines for inquiries
- How quickly should you respond to a new customer request? As fast as you can. Better still, faster!
- How soon should you expect a response to a new business email request that you have sent to a potential new partner? On time and within 24 hours. A company that doesn’t respond promptly to email requests will not receive technology. You should consider email response time when making decisions about who you want to work with.
- Should you send another email if the first one has not been answered and when should you follow up? If you need an answer from that particular company / person, send a follow-up the next day asking if / when you can expect an answer. If you simply send a general request to a new company and they don’t respond immediately, this is an indication. Consider other companies that make it easier to do business with them.
Fast and easy customer service
If everything else is the same, customer service is the deciding factor. Who wouldn’t want to work with someone who responds quickly and professionally with the information they want? Why do business with a company whose email response time leaves me wanting?
The choice is obvious. So why leave this door open for doubts and concerns when you just have to respond quickly and politely?
The early bird catches the worm
Yes, I know clichés. But right.
How you deal with your email activity reflects organizational skills and the ability to prioritize. If you do not immediately answer tacitly, the other side will be advised that they may not be a priority.
Quick and professional answers are not only valued, they definitely give you a competitive advantage over your perceived competitors. Know that your potential customers are not likely to just email you. You will most likely email multiple companies.
Business is competition
If you don’t react quickly and your competition does, you will look less efficient. Your customers or potential partners are under time pressure. Who wouldn’t want to do business with those who make it so easy?
If you answer like “Johnny on the Spot”, this concern will be taken off the table! Okay, clichés – but you have the idea, right?
That said, sometimes people are really busy, have computer problems, or your email may have been misidentified as spam. For example, if you do some spam.
From my experience …
If the company I contact has already given me the impression of being a leader in their field, I can give them the benefit of the doubt and follow-up. But that depends on my needs, the availability of other options and whether I really need this answer in a certain period of time.
Don’t rely on potential customers being patient. Many now want the information they need. Not if it is convenient for you to answer.
If the company is a company that I already do business with and whose email support is anemic, I think seriously about my options. Especially when I pick up the phone and have to be even more annoyed by the lack of telephone support. That definitely makes me wonder if this company is one I want to continue doing business with.
Tips for quick response times
- Time pressure? Create answer templates with a link to your FAQ.
- Plan the time of day specifically for email activities.
- Have an employee email policy that includes response requests.
Don’t make the mistake of underestimating the potential that quick email replies can have for your bottom line. Do you want you to do
Set up the guidelines so that everyone who has customer contact via email is on the same page and answers with “Pronto Tonto”! (We are sorry…)
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