Creating an online course is a fantastic way to make money online.
If you have a skill that you can teach that is in demand, there is room for a good online class or tutorial that covers that skill. Where there is high demand, money must also be made. Knowledge or expertise is just the beginning.
Finally, you can create the best online training course in the world. However, if you can’t sell it anywhere, you’ll find it hard to make a lot out of anything. The right online course platform can affect or affect the success of your online course. Which one is the best depends on a variety of factors.
The good news for course creators is that there has never been a better way to find a place to sell online courses.
What are online course platforms?
An online course platform is the place where courses can be loaded, hosted and sold. When creating your own online course that you want to sell, it is important to find the right platform for your needs to be successful.
Depending on how much you end up doing, a good course platform can mainly focus on making the sale for you. Some focus on simply hosting your course in a marketplace format and providing traffic to your course. Many of these platforms actually offer the tools you want to use to create audio, video, and text aids. Then organize it so that the information is compiled at a really first-class level.
Do you have a large email list that can help you increase sales with a good email marketing campaign? Do you have a reputation for creating high quality online training courses or are you new to the scene? These are important questions, and the best course platform depends not only on the answer to these questions, but also on others.
Is this an independent course? One of many you will publish? A little understanding of the online sales process is important. In this way, you can decide whether you want to use one platform for selling online courses or several. A plan also makes it much easier to find the best outlets.
Certain courses will perform better on certain platforms. By creating this ideal partnership, you can determine whether a course you sell will be successful. Knowing what’s out there also helps if you’re a student looking for a skill or two or workouts to help you advance to the next level.
Best online course platforms
Although many of these platforms are similar, it is important to note the differences. Udemy and Skillshare are well known as a price market where buyers can browse a variety of options. And then there’s Click Funnel The main focus is on creating the right setup for creating effective sales pages. Other online course platforms are often a mix of the two.
Whether you’re building training websites, running online course training for a specific company, or online courses that you want to set as digital downloads and forget about, there will be online course platforms that meet your specific needs.
The following list contains some information about the different types of online platforms. There are good course platforms for every level, from real beginners to long-time professionals. Find the ones that help you the most to create courses and market and sell your content. Then get this new course!
Udemy is the world’s largest marketplace for online courses. This is definitely a point of contact when it comes to learning a new skill. In fact, I’ve bought a dozen courses from Udemy in the past six or seven years, and I’ve been very happy with the new skills I’ve learned from most.
Udemy is a video-based system where you upload the videos that make up the course. You can upload PDF and text files to accompany the video courses. The price range for Udemy courses can vary widely. Some cost several hundred dollars per course, while there are many that are in the low to mid double digits.
This can make it difficult to prove value if you have an expensive course and not a lot of awareness. There is also the fact that you will eventually sell your expensive course for $ 10 or $ 12 a pop unless you can unsubscribe from the Udemy sale as an instructor. With smaller rates, this may not be a big drop or a big deal. Especially given the millions of visitors this site receives every month.
So if getting traffic is difficult, using Udemy as a busy marketplace could make it a fantastic course platform. Especially if you offer something simple, cheap or included. They do not charge a monthly fee, but shorten every sale. If you haven’t created any course content before or have no experience with online classes, this is a good place to start. First, buy some online training and see how things work from a student’s perspective.
What are the disadvantages? Shortening every online course sale and selling $ 10 for each course will make sales harder on large, large courses. Especially when it is sold for this low price, a selling price feels like an insult.
Udemy’s cut accounts for a whopping 50% of sales. Udemy is particularly suitable for courses at lower prices, where you want to sell large quantities and need help with driving and real beginners. This will not be nearly as attractive for marketers who have created a large email list, who have a more expensive online course or who want complete price control.
Skillshare is very similar to Udemy. In fact, from a student perspective, this course platform is often mentioned hand in hand. Skillshare focuses a little more on video and class projects in a more conventional classroom format. In other words, the courses are compiled from a series of small videos, which are then followed by a task.
For people with teaching experience, this is a very comfortable and familiar environment. The simple division is ideal for learners who want to learn a new skill or learn something new. This structured setup is part of what helped them drive so much traffic. However, there are some key reasons why Skillshare may not be the best online course platform on the course sales page.
The first is how the payment / subscription model works. At Udemy, individuals pay for access to individual courses. The course creator is paid and you have access to these specific classes. At Skillshare, the buyer pays for access to all Skillshare courses.
This means that as a Skillshare partner, you will receive a license fee reduction based on the number of views, the number of people participating in your course, etc. The latest figures show that even the best teachers on this platform earn a modest $ 40,000 to $ 50,000 a year. Not bad as an extra income for a single teacher, but this lack of direct pay is not what the majority of salespeople look for after trying to set up their own course.
ClickFunnels is about creating powerful sales funnels for top-notch landing pages that work together to sell your course. This is a powerful tool that gives the best site creators the ability to create an online course or subscription-based membership site. This includes both common online course formats, which is a clear plus.
ClickFunnels is a powerful tool, but not necessarily the best for real beginners. The strong focus on creating sales means that you are responsible for increasing traffic. This is great software built into most content management systems like WordPress, built into Stripe to make it easier to accept payments, and can be used to sell digital products. This applies both to the sale of one-time courses and the establishment of member areas.
The free templates are also a nice touch for those of us whose strengths are writing, creating content, or teaching as opposed to marketing and sales conversions.
There is a certain learning curve to adapt certain functions according to your wishes. This applies to any page creator or custom sales funnel software. The advanced sales tools are good, but not the most extensive you’ll find. However, for more than 95% of sellers, there is more than enough here to make it work. Good landing pages are difficult to create if you have no experience. This takes care of it while you can focus on good content.
If you have a large email list, follow blogs, and can drive traffic to the pages you create, ClickFunnels can help you set up a successful sales funnel that is likely to get you far more sales than anyone else on You want to design your own from scratch. As long as you have traffic to send, the basic membership of $ 97 a month is a very reasonable price that is worth both the extra sales and the time you are likely to save.
More information can be found in the ClickFunnels rating here on niche pursuit.
This platform is considered by many to be one of the best platforms for beginners who want to build and sell online. Teachable definitely makes it easier for beginners to create courses. This is evident in a layout that is intuitive and easy to navigate and does not require too much knowledge from first-time visitors. It’s pretty easy to use and makes it easy to create content for your online course.
Teachable focuses on the idea that you set up an online school with your courses. There are several membership levels, although the best plan for sellers is probably the Professional Plan. This generally provides all the tools you need, although there are many different options worth checking to see if another one fits your specific situation.
There are several templates for creating a website, or you can customize practically anything to your liking. Be warned, good code knowledge is required to customize. If you choose Teachable, it may be best to choose the template route.
Course files are uploaded. You can communicate with students who sign up, filter messages that course buyers receive, and set up notifications. A nice addition for those of us who are not particularly technically savvy are the tools you can use to create vouchers or open a partner program with the tools provided by Teachable.
For newer course builders, this can open up a world of opportunities if the website makes it so easy for you to get others to sell your course.
Podia is great if the biggest thing you need is an online store. Indeed, Podia is one of the best online course platforms if that is your specific need. The main focus of Podia as an online platform is to make it easier for you to set up an online shop in which you can accommodate, display and sell your online courses.
Podia works with a specific template. The focus seems to be on making everything streamlined and simple without affecting important functions. You do it very well. On the other hand, this means that all storefronts created by Podia look a bit similar, since they all work with the same template.
That being said, this may not be as negative as you think, since many websites use the same WordPress theme or preferences, so this is not as uncommon. Plans start at $ 39 a month and focus on online courses, downloadable digital products, and some tools to support email marketing. On the plus side, there are no transaction fees, which is often a plus for both buyers and sellers.
The cons: This is a bit bare. The same part of this feature that makes this a good choice for beginners also means that you have to figure out a few things yourself. This also means a good looking storefront, but doesn’t offer the natural funnel that a platform like ClickFunnels offers.
After all, the traffic is entirely up to you. This can be an advantage or a disadvantage, depending on where you are with your online business.
One of the things that make Thinkific an online course platform is the number of quality features and tools that are available to you. This is a solution that gives you the software to build the platform you want and where you want it. This is a standalone platform that allows you to provide everything you need to create your online course in one package. For the most part, Thinkific does a very good job here. You can also integrate with PayPal and Stripe, which many online course platforms cannot (many go in one direction or another or at marketplaces via their own payment processing system).
One of the things that immediately catches the eye at Thinkific is the attention of both sides when selling an online course. There is a section on creating course material and setting up your course with a template or design that makes sense for your specific course. This is a good place to start and ensures that you are pointing in the right direction. There are templates for courses, mini courses, memberships, webinars and more. This “versatility of templates” is really an important selling point.
The second part is a section that focuses on the landing page. This shows that they recognize the importance of helping course sellers create an effective sales funnel. Good landing pages make it a lot easier. The website builder part of this platform makes this easy for beginners.
Advanced marketers may find the tools a little restrictive compared to some of the more niche or specialized tools. For most sellers, however, this will be more than enough.
Kajabi is an option that focuses almost exclusively on in-depth courses. The price reflects this focus on premium size and quality as even the base plan from this review is $ 119 / month. In addition to providing excellent theme templates, there are many other marketing tools that Kajabi offers for course sellers. These tools include upsell pages, sales-based templates, email marketing automation tools, and even a checkout page that you can customize.
It’s a pretty good combination of tools. Marketers of all levels will like this selection. Pages can be created to create funnels. For example, you can create a page with a free email address report, a promotional sales page that the link will be emailed to, and even a final sales page.
The tools for selling courses through kajabi are surprisingly robust and helpful. They are usually a step beyond similar tools provided by other platforms. Even seasoned marketers will often appreciate what these special tools have to offer.
There are even lessons on the platform that help guide relative newbies through the best way to use these tools more effectively. Ideal for large, thorough courses at a high price. This can be a little expensive for beginners who are still learning the ropes. Not one of the best online course platforms for relatively short or easy courses either.
Ruzuku is an interesting option aimed more at active teachers who want to build a community. This platform not only offers a variety of tools that most course creation platforms offer, but also the gap to built-in native streaming tools. This makes it the only major online course platform that offers tools to promote direct one-to-one interaction with students beyond email.
In this case, conference call tools mean live webinars, virtual meetings, and screen sharing. This also makes training easier if you want to exchange ideas personally with students. For some creators, this will be a big draw. For others, it is not what they are looking for.
Ruzuku does a good job of integrating with the most popular tools out there. MailChimp and Infusionsoft both integrate smoothly, while Ruzuku can use Stripe or PayPal to accept payments. They are often developed to make tools even more helpful, which is also a clear plus. A very helpful community and tools with a variety of uses mean that creating a course here is pretty easy.
Pricing is in the middle of the way. The baseline plans start at around $ 75 a month. Other packages go up from there. A free trial is available.
One of the obvious drawbacks is the emphasis on teaching and interaction “here and now”. While some instructors enjoy this and see it as a plus, it complicates some things. For many people, one of the main advantages of creating online courses is the potential passive income.
Create a course, market it, and sales will continue to grow over time. While you may have to answer a few questions or need an update from time to time, the main work is done. The course is created and the sales system is online and running. However, much of that has disappeared with Ruzuku’s interactive setup. This makes this less than ideal if you are chasing long-term residuals.
WizIQ has a reputation for targeting teachers, trainers and educators. A significant part of this is due to the emphasis on virtual classrooms. WizIQ is not only a place where you can create an online course that will be sold once with uploaded videos, but also provides you with a platform where you can upload your information, teach online courses and engage in an active or live one -Connect audience.
The tools for this are really fantastic. Features like whiteboards, live YouTube streaming, screen sharing, and live chat are just a few of the many interactive tools that make this a great option for a digital classroom. Especially for teachers who really like to connect with their online students. You can set up discussion forums, analysis, or general ratings and surveys if you want this information about your presentations, webinars, or courses.
For live lessons or an ongoing relationship, WizIQ has many tools that you may find useful. From a learning perspective, it makes sense for so many loyal students to return to courses on this platform.
However, from the perspective of a course creator who wants to sell fully contained online courses, these additional tools are not really useful. You can even complicate the way you want to set up your course.
There are some creative course makers who may find specific applications for WizIQ. For active teachers who love interaction, this is a great platform for class building. On the other hand, however, this is not ideal for the passive sale of your online course.
LearnWorlds is a relatively inexpensive, budget-friendly option and only costs $ 24 a month. They continue to do this while offering a variety of helpful tools and tutorials for creating and selling online courses. This is a platform that receives a lot of attention and deserves this dynamic.
The focus here is on providing excellent tools for course builders, providing excellent sales funnels and even creating your own online “school”. This school can consist of several classes that you have put together. It can also contain classes from other people. If you have a group of people developing courses, this can create a very interesting online school.
This online learning platform has a really great page builder. From an aesthetic as well as a practical point of view, it can create a great design as well as beautiful sales pages that are converted. E-commerce functions such as subscriptions, vouchers and payment processing are part of the package.
The “first impression” aspect on some of the LearnWorlds sites will definitely be positive. The pages look good. They don’t look like cookie cutter templates, which makes them different.
The e-commerce side of things is also solid. Payment processing, vouchers and subscriptions are possible in the LearnWorlds model. Starter pack pricing starts at $ 29 per month. This model incurs $ 5 fees for each sale. If you upgrade to the Pro Trainer model, which costs $ 99 a month, transaction fees per sale are waived.
There’s a lot to like here, especially when it comes to creating an online course that looks really good. The ability to edit videos later is also a clear plus. On the other hand, LearnWorlds has some things that could be improved.
The checkout process is not as sales-optimized as it could be. In addition, the reporting tools are very simple. After all, you cannot process both PayPal and card payments. It’s generally one way or another.
LearnDash is an important course platform that focuses on clean integration in WordPress. There are many really large websites that use LearnDash, which shows its versatility as an online platform. In fact, this is even used by many large corporate websites, large training organizations, and even the University of Michigan. Yes, that’s pretty impressive. They are especially known as one of the best LMS (Learning Management System) plug-ins that can be integrated into WordPress. So if you have a very high quality WordPress website, this is a system you definitely want to see.
The LearnDash course builder receives a lot of positive feedback for a reason. You can put together courses of all kinds here, and the course builder goes very well with email marketing tools to create ongoing campaigns for these course sales.
Despite the versatility, this won’t be perfect for everyone. Protected Gradebook technology enables an incredibly detailed feedback system on courses with tests, quizzes, homework, weighted averages, and more. This is a lot of information and offers incredible versatility when setting up courses.
This is a reputable, comprehensive course platform that is able to handle really difficult courses and really big classes. This is often better for advanced marketers and people who can afford to have teams use all of the technical features.
Due to the versatility and performance of the tools offered, it is almost always worth taking a look at. The simplest version starts at $ 159 for the simplest plan, while the premium version of LearnDash is $ 329. These are one-time fees and not monthly or yearly, which is definitely a big plus.
CourseCraft is a relatively new game in the online course platform scene and introduces a flexible editor that manages to reconcile simple, intuitive controls with enough functionality and versatility to continue to be useful to a wide range of course creators.
On the plus side, CourseCraft can work with either PayPal or Stripe. Having both payment processor options is definitely a plus. On the structural side, this platform can be used not only to upload video lessons, but also to create quizzes, study guides, or even set up a membership forum. This is a big plus if you are interested in the community.
The custom branding function is also particularly powerful. A key focus here is on the ability to build a strong, interactive and supportive community around all of the courses you are creating. This is very student-oriented, which is definitely a good thing for the right courses.
On the other hand, this is a little more tailored to traditional online classroom settings that you may see from a school or university than to creating more practical courses. Depending on your plan to create and sell online courses, this may not be the best solution. First of all, there is a free basic plan, but with a limited limit of 2 GB upload per course, an upper limit of 100 participants and a transaction fee of 9% per student. There are other plans that lift most of these limits to $ 29 a month and $ 59 a month, respectively.
OpenSesame is a platform for creating courses that is aimed specifically at managers or experts who create training courses for companies. This makes it a very niche platform, but it also makes it ideal when you’re in that situation.
With OpenSesame you can upload training videos and materials. What distinguishes them is that every important learning management system (LMS) can access the course created here. This means that a company that wants your course but wants it on their own LMS can still buy from you.
This makes it a powerful option when selling to medium-sized and large companies. In these cases there are often private, internal or standard LMS. The ability to overcome this hurdle and still sell to these customers is an important requirement for OpenSesame.
What are the negatives? Aside from being very niche oriented, the big one would be the payment setup. OpenSesame accounts for 40% of all sales you make through the system. This is a pretty strong cut. Maybe unaffordable for many course creators.
Academy of mine
The Academy of Mine has been praised by many course builders who particularly love the quality of their page builders, who are a very simple drag-and-drop system that manages to ignore the technical issues or frustrations that can occur with many similar setups . The admin interface is excellent. It’s easy to understand, full of features, and gives you remarkable control in developing a course.
One caveat to this glowing praise: there is a serious learning curve. Perhaps more than any other well-known course platform, the learning curve in the Academy of Mine backend is actually a bit steep. This will take some time to get used to, even if you are a tech-savvy person. That means it’s worth it.
The Academy of Mine as a platform is one of the best all-in-one options if you are a relatively small company or organization. Courses can be run for sale to the public or for internal training. This was specially developed for WordPress. The integration in WordPress is therefore excellent and allows adding to an existing WP website or creating from scratch with a WP topic and a WP site.
However, the prices are very high compared to the competition. All of these superior tools come with a price tag. The lowest price level starts at $ 199 per month. If you want to sell subscriptions or set up a system that allows you to share earnings with other “teachers” or course creators on your website, you will need to increase the $ 299 monthly bonus plan.
That could be off the budget for some people. But for those who can afford it, it will be difficult to find a more feature-rich WP-friendly course platform than the Academy of Mine.
LinkedIn Learning (also known as Lynda)
Dies ist ein Marktplatz, der sich an Geschäftsleute richtet. Ursprünglich Lynda genannt, wird dies jetzt als LinkedIn Learning umbenannt. Dies ist im Allgemeinen eine bessere Option auf der Kaufseite als Student als auf der Verkaufsseite.
Why? Weil es ziemlich schwierig sein kann, für einen dieser Kurse zugelassen zu werden. Dies hat zwar ein offenes Marktgefühl, ist aber ein kuratierter Marktplatz. Das bedeutet, dass Sie im Gegensatz zu Skillshare oder Udemy Ihr Fachwissen nachweisen müssen, bevor Sie zum Aufbau eines Kurses zugelassen werden. Was dann auch genehmigt werden muss, bevor es veröffentlicht wird.
Dies kann ein guter Ort für bewährte Fachleute sein, um über die Einrichtung eines Kurses nachzudenken. Für die meisten Online-Kursersteller ist dies jedoch nicht die praktischste Plattform. Dies ist sicherlich nicht die beste Option, um über Online-Kurse passives Einkommen aufzubauen.
Für Studenten, die zusätzliche Fähigkeiten erwerben möchten, ist es einer der besseren Marktplätze für Online-Lernen. Als Kursersteller ist dies aufgrund der Gatekeeper nicht der beste Kursmarkt.
Erstellen Sie Ihren Online-Kurs
Das Wissen über all diese Kursplattformen ist großartig. Sie müssen jedoch sicherstellen, dass Sie einen erstklassigen Online-Kurs erstellen, wenn Sie ernsthafte Erfolge beim Online-Verkauf erzielen möchten. Verkaufstaktiken und Conversion-Tipps sind großartig, aber am Ende des Tages zählt Qualität!
Es gibt keinen besseren Kunden als einen wiederkehrenden, der an Sie glaubt.
Der Weg, um diesen treuen Kundensupport zu schaffen, besteht darin, sich auf die Erstellung von Kursen zu konzentrieren, die über hervorragende Inhalte, starkes Fachwissen und übermäßige Qualität verfügen. Die Auswahl einer der besten Online-Kursplattformen, die Ihren spezifischen Anforderungen bei der Kurserstellung entspricht, ist ein wichtiger erster Schritt. Wenn Sie das gewünschte passive Einkommen aufbauen möchten, müssen Sie Online-Kurse erstellen, die immer wieder angeboten werden.
Wenn Sie sich auf einige der folgenden Punkte konzentrieren, können Sie sicherstellen, dass Ihr Kurserstellungsprozess Sie auf Erfolg anstatt auf Misserfolg vorbereitet.
Was ist einzuschließen?
Bei heutigen Kursen gibt es keine Entschuldigung dafür, Videoinhalte nicht als Hauptmerkmal zu verwenden. Dies könnte eine Person auf Video sein, es könnten animierte Präsentationen sein, es könnte ein Video von PowerPoint-Folien sein, aber es sollte einen visuellen Aspekt geben.
Dieser visuelle Aspekt wird im Allgemeinen das Herzstück des Kurses sein. Unterstützende Dokumente sind oft eine wirklich gute Idee. PDF ist hier die beliebteste Wahl. Dies können Transkriptionen des Videos sein, Sie sollten jedoch einen Mehrwert schaffen, indem Sie ergänzende Supportdokumente erstellen.
Wie man effektiv unterrichtet
Je mehr Sinne Sie einbeziehen können, desto wahrscheinlicher bleibt die Information erhalten. Dies ist eine der frühesten Weisheiten, die ein Lehrer lernt, und sie gilt hier. Dies ist einer der Gründe, warum Videos so beliebt geworden sind. Gleichzeitig werden Video und Audio eingeführt. Visuelles Lernen und auditorisches Lernen. Zusätzliche Dokumente, die ausgedruckt werden können, erleichtern Einzelpersonen die spätere Überprüfung.
Wenn Sie eine charismatische Person sind, halten Sie diese Energie aufrecht, während Sie die Videos erstellen. Wenn Sie dies nicht tun, möchten Sie trotzdem an Ihrer Energie arbeiten. Eine engagierte Stimme, die den Ton ändert, langsamer wird, schneller wird, aufgeregt wird und mehr Menschen beschäftigt. Dies erleichtert nicht nur das Lernen, sondern führt auch zu höheren Bewertungen. Höhere Bewertungen bedeuten im Allgemeinen mehr Umsatz. Das führt zu höheren Bewertungen. Das ist ein guter Zyklus.
Denken Sie an die kleinen Dinge, die einen großen Unterschied machen können. Engagieren Sie sich mit dem Publikum. Studieren Sie die beliebtesten YouTubers. In den meisten Nischen engagieren sie sich so, als ob das Publikum mit ihnen im Raum ist, und das macht einen großen Unterschied.
Wenn Sie noch einen Schritt weiter gehen möchten, können Sie an vielen Colleges oder Universitäten eine Klasse auditieren. Suchen Sie nach Bildungskursen oder Englischkursen für Hochschulabsolventen, die darauf ausgerichtet sind, den Schülern beizubringen, bessere TAs zu sein. Diese Kurse sollen Ihnen beibringen, besser, effektiver und relativ schnell zu unterrichten. Auditing bedeutet, dass Sie häufig an allen Lektionen teilnehmen und teilnehmen können, aber kostenlos anwesend sind, da Sie keine Tests / Quiz ablegen oder Kursguthaben erhalten.
Das mag ein bisschen viel sein, aber es ist eine Option.
Remember that online teaching is going to be a little bit different than the real thing. If you create great video content, use one of the best online course platforms, and mind the details with course creation, you will be setting yourself up for success.
Formatting & Technical Details
The way you format your course is going to be as much about organization as anything. Most online courses are going to be in module form. General chapter, individual lessons, and each section is going to have its own video and supporting documents as needed.
On the technical details side most of this gets handled with a good online course platform. Many of these offer sales pages or funnels. If you go with ClickFunnels you can drag and drop design those without any issue onto an already existing website.
During the recording phase for the course there are multiple tools that might be useful depending on how you are going to design things. Focusing mostly on your laptop screen? Camtasia or OBS could be good inexpensive options. You will want to make sure you have a good quality microphone for regarding.
If you’re going to be talking into a camera, then you want an excellent digital camera that is going to take sharp pictures. Presentation does matter. This isn’t just professionalism, but that initial impression can affect the overall rating of your course. Especially if the buyer is torn on what to score it. Making sure the video and audio is top notch makes it more likely you get that slightly higher rating. You never know when that will make a difference.
In many cases things like extra lights or a studio setting won’t be necessary. However, there will be certain times this might not be the case. When in doubt focus on camera, microphone, and good software. Those will take most course creators the distance of where they want to go. If nothing else once you have those covered, it will become easy to see what, if anything, else you actually need.
Selling Your Online Course
This seems to be a difficult area that many people struggle with. What should you charge? How do you sell at higher price points? If you’ve done this before it’s not as much of a problem. For beginners this can be a bit of a learning curve. Especially if you don’t have any background in email marketing.
That doesn’t mean this isn’t possible. These online course platforms include marketing features, credit card payment options, and tools to help you create and sell your course. While there can be a learning curve, you have the ability to create content that students will pay for.
There are several factors that are going to go into how to best price your online course.
Think of Your Audience
Your audience is going to be a big part of this. Have you been talking to tech-savvy individuals with programming and cyber security jobs? In that situation you can charge a lot for the right course because your audience likely has a very high average income.
On the other hand, if your blog was based around hand crafts for less than $20 a week, you’re facing a much more limited budget. You’ll need to price accordingly.
Certain groups of people have more money to spend. Certain groups are going to struggle to spend anything extra out of a weekly budget. This is going to be reflected in the pricing of your product.
If you have a very broad audience, you need to decide where you’re aiming. Are you trying to include everyone? Only a certain sub-section? In many cases here you may decide to still price high because your expertise or value is there in the course. Some people also do a bit of split the difference. In this case the price is much lower than it could be but still not inexpensive.
If you’ve never sold an online course this will be something you simply need to experiment with. You will get better at pricing towards your audience with time.
What’s Your Expertise?
What you’re selling may also affect pricing. There are certain topics where really high pricing is normal. If there is standard industry pricing, then you definitely want to be aware of that. If a $1,000 price tag isn’t unusual in a niche that your course covers you don’t want to only charge a couple hundred.
You also don’t want to make the opposite mistake. If there are dozens of good courses priced around $100 each, you don’t want your course priced at several thousand. At least not most of the time.
Looking at your expertise and what common prices are in the field makes a huge difference. Use this along with your audience and the depth of your course to help get an idea of a range of prices that should work well for you.
Sometimes you may have to make some minor adjustments to your courses based on the platform that you go with. Most of the time the best way to go is with choosing a platform that works for what you want to do with the course instead of adjusting the other way around.
However, depending on your situation that might not always be possible. You also may want to look at what tools and benefits the online course platform you choose offer. It’s not out of the question that the tools available might offer a better option than you originally planned.
That kind of adjustment for how you present your online course could be a nice little boost to how well your course goes over with students. Great content is a major part of a truly good online course, but if you want to build up to a million students or more you’ll need more than the basics to get there.
As you can see, there are plenty of online course platforms to choose from. When it comes to finding a good online platform to sell your course, don’t rush the decision. Remember to look at the course builder, credit card processing options, and marketing features. These are big tools that should directly affect your decision on what platform to go with. Depending on your class, the amount of traffic you can drive, and the niche you’re in, there’s going to be a platform (or platforms) that work for you.
Depending on where you’re at in your internet marketing career, there’s a good chance you start out using one or two of these platforms and eventually move on to another one. That’s part of the learning process. The key is to do your research, make the best online course possible, match it up with a great platform and go from there!
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