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APACHE – snacks & desserts Packaging Design

Designed by: Brandon agency


Our company was required to produce unique packaging. After doing research and brainstorming, Brandon decided to speak to children. The challenge was to create an unforgettable production that kids will love.
We chose the name Apache, which is derived from the name of the Indian tribe. Inspired by the handmade wooden masks of the Apache tribe, we created 4 characters. During character creation, we used crackers as the base instead of the wood and used the appropriate illustrations. Each character represents a certain emotion according to their taste, but at the same time they have a similarity in their feathers.
Brandon not only worked on branding, but also on the development of the marketing strategy and the market entry of the new product.
Apache is loved and in demand on the market. After the crackers’ success, the company started producing Apache Sticks, Apache Sunflower Seeds and Apache Chips.

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