Highly relevant keywords play an important role in improving your search engine rankings. But have you heard of long-tail keywords?
What are long-tail keywords?
When we think of keywords, we often think of short sentences with 1-2 words for which our website should rank. However, it can often be very difficult to rank for these short and competitive keywords on the first page of Google.
One of our blogs saw over 1,000,000 visitors a month without posting a single page on Google’s first page for our primary keywords! Instead, the focus was on long-tail keywords …
Long-tail keywords are more specific keyword phrases that describe the problem or question of your readers in more detail.
For example, suppose you have a dog training website …
It will be quite difficult to rank for the general term “dog training”. It’s just too wide.
- However, it will be much easier to write a number of articles on different types of dog training.
- Train your dog to follow basic commands
- Train your dog on a leash
- Train your dog to eat more slowly
- Train your dog to come
Here is a great graphic of SEMrush that shows what I’m saying:
If you focus entirely on long-tail keywords, your website can rank much faster than trying to stand on page 1 for the most competitive term in your industry.
Ironically, ranking your website for multiple long-tail keywords can also improve your perceived authority and improve your ranking for the more sophisticated keyword phrases. It is a win-win situation.
What if there was a tool that could help you easily identify the best long-tail keywords for your website? Well, there is … LongTailPro is a simple but very effective tool that allows you to quickly identify keyword phrases for which you can easily and quickly rank!
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