The weather is starting to improve and spring is definitely in the air.
I love that my family and I go out in the garden and like to play games or just walk around in the sun.
With all the good things that come with spring, weeds come with spring. I hate weeds. Outside my house, I noticed weeds starting to form. I usually do a pretty good job of either pulling them out or spraying them. I have to keep my beautiful polished look for my neighbors and my wife.
However, nobody sees anything on the side of my house in a certain area and we don’t really go there much. I am afraid to look there because I know if I do I will have a few weeds to pull.
I know you’d like to hear me talking about weeds all day, but the show has to go on here. Actually, the reason I thought about weeds and why some areas of my garden perform so well compared to other areas has to do with my websites.
Regularly monitoring and tracking certain aspects of your website will fix bugs or weeds, as you might call them. It is important to track and monitor the areas of your website that you want to expand.
However, sometimes it was difficult for me to keep track of the progress of new content that I publish. I don’t just mean an article or two. When you go to a new article or two, you can easily see how much traffic they’re getting in Google Analytics.
Learn how I create and track content groups in Google Analytics:
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What if you go to the last 10 articles, or even 20 articles, that you have published in Google Analytics and want to see how much traffic you only get for these 10 articles. This is because it will either be extremely difficult or extremely time consuming. Who wants to view the statistics of 20 different articles in turn in Google Analytics? This is really not the best use of time.
Why you should create content groups in Google Analytics
First, let me give you the reason why you want to track a group of 10, 15 or 20 articles separately from all of your other content. Then I will release the solution for easy execution in Google Analytics.
There may be a few reasons why you may want to track a group of articles that you have published. One reason could be to track certain authors.
Let’s say you have three or four different authors writing for your website and you want to track how much Bill, Susan, or Nathan are doing. How good are certain items, and without jumping through a couple of tires it can be really time consuming, right?
You may need to spend five or ten minutes figuring out how much traffic the author’s articles are getting.
Here’s how much traffic the articles from author two, etc. get. One reason could be to track different authors. That’s why I did it, but there could be other reasons why you could do it.
You may want to pursue a new strategy.
For example, I recently created a video about running question-based keywords and shared that question-based keywords work really well with Own The Yard. Maybe I want to track, okay, I’ll try to write 20 question-based articles and see how they work.
In Google Analytics, you have to go to these articles one by one or remember and click on all 20 articles and say: Okay, that’s 10 visitors or 20 visitors etc. and you have to add all these articles above. There is an easier way.
You may have other strategies that you follow differently On-page optimizationor different types of keywords. You might just want to track all of your review articles, or you might just want to track your group of buying guides, or you might just want to track your information articles. You may try many different strategies, but you want to pursue them individually.
Another reason you could do this is to pursue link building strategies. Perhaps you have a group of five articles, make a certain type of contact or link building, and want to see how the performance is. What traffic do you get, how well are they doing?
As I mentioned before, my first reason to really want to find out how to track a group of articles was that I had a new author. I wanted to find out how much traffic this new author was driving to my website through its content.
I did a lot of research on Google and found that there has to be a way in Google Analytics that makes this really easy. It took me quite a while to ask several people and they didn’t really know how to do it. After googling a lot and watching videos, I found out how to do it.
In Google Analytics there are actually so-called content groups.
With these content groups, you can do exactly what I just mentioned. You can create a group of up to 20 articles. Google has set a limit of 20 items, I don’t know why. You can track up to 20 items. Then there is a view in Google Analytics that you can display and display. Okay, these 20 items have generated 100 visitors or 200 visitors today or whatever you want to display.
Let me tell you how to set this up, and then we’ll look at some statistics on how you can use it a bit more.
You’re just at the bottom of Google Analytics. At the bottom is the small settings menu and at the bottom is the administrator menu. You click on admin and then go under the views. You have the three columns, the account, the property and the view. Then there is a so-called content grouping. It’s that simple, but from what I’ve heard, not many people knew about it. Then you can create a new content group and actually name it what you want.
I named it after my author, didn’t I? I know it’s this author, this is his article group. You can do many different things. You could actually create a tracking code and add a tracking code to every single article or page. One interesting thing you could do could come in handy when using a tracking code. There can be many different reasons why you could do this.
You can set up an extraction group using extraction. This can be a category and you can set a subfolder. Everything in this subfolder is moved to this specific content group. It doesn’t work very well for my use case, but what worked well was grouping using rule definitions. There are many different rules that you can set. I’ve set it as a page that contains and you can do many different matching things. I’ve set up a rule that contains and can then insert the exact URL I want to track.
You can just paste the URL and run up to 20 of them. You click “Done” and “Save”. You will then receive a nice content group that you can view in Google Analytics and other areas. Once you have made these settings, only future statistics will be recorded for you. It is not pursued in a group, the historical one. You need to set it up first, and then you’ll see all traffic statistics every day, just like Google Analytics.
I come in here, you go to behavior, page content, then to all pages. Below your standard diagram is a small content group that you can select, click and then populate. This group of articles you have shows the graph, shows you all the statistics, the number of page views, the average time on the page, the bounce rate, the exit percentage, the page value etc. For me this was a huge time saver , a big advantage for my company. Now I can quickly see my new author. I’m looking at the last 10 articles this person has generated between 70 and 100 visitors per day in the past week. I can only see that quickly. I don’t have to click on individual articles. I have this content group overall.
Have fun with the statistics!
There are many different things to dive into, but that’s pretty much it. I just wanted to let you know that there is an option to set up a content group. It is very simple and can be very useful. This way, you can see different things that you may be experimenting on to get a better idea of what you’re working on.
Do you get the results?
You have the opportunity to monitor and better review your processes and procedures. Those little weeds, those little problems that may have crept in if you couldn’t monitor them, these things don’t happen.
There you have it. There is a short tip from me. I hope you enjoyed this episode of the niche chase podcast. If so, please subscribe to podcasts wherever you want and submit a rating or rating.
Thank you for listening and I hope you continue to grow your business.
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