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Effects of corona virus on marketing budgets and social media usage, LinkedIn’s new conversation ads, and changes to the Instagram story : MARKETING

2020 March 27th MarketingCharts Chart

LinkedIn introduces conversation ads to improve personalization in messaging
LinkedIn has launched its new Conversation Ads, with real-time engagement ad options that span multiple prompts. Conversation Ads will appear to all LinkedIn (customer) advertisers in the next few weeks, the company said recently. Marketing country

Social media consumption is growing amidst the corona virus
Social media use has increased sharply in the midst of the COVID-19 pandemic. Certain Instagram # ad campaign post likes have seen an increase of up to 76 percent in the past two weeks because the majority of employees have switched to temporary remote work. A list

CX in B2B marketing: top-of-mind strategy in 2020
54 percent of B2B marketers say that their organizations’ marketing efforts focus most on customer experience and loyalty. This emerges from newly released reporting data that examines the global priorities of the B2B customer experience. MarketingProfs

Corona virus: Emarketer lowers global advertising spending forecasts for 2020
Global advertising spending will decrease due to the COVID 19 pandemic. By 2020, $ 712 billion is expected to be revised to $ 691 billion. This corresponds to a decrease of 3 percent. This comes from newly released forecast data, with many expecting an even greater drop in advertising spending. Marketing country

B2B Senior Marketer Survey: The most effective approaches for 2020 [Infographic]
LinkedIn (Client) is one of the leading B2B marketers in promoting leads. According to a recent survey, 84 percent say Microsoft’s own platform is the most effective social media channel, followed by Facebook with 43 percent and YouTube with 25 percent data of interest to B2B marketers. MarketingProfs

Facebook warns of delays in ad approval when staff changes due to COVID-19 impact
Facebook was one of the first social media platforms to announce that the COVID-19 pandemic would affect how certain content, including ads, was reviewed and approved, with a full list of options for monetized Facebook content is affected. Social media today

2020 March 27th Statistics image

Sales and marketing are misaligned because emails are left in the B2B Nurture Mix: Study
While 64 percent of marketing teams said their companies use account-based marketing (ABM) for at least half of their marketing, 90 percent find it difficult to use across multiple channels, including sales, successfully – two of several insights that are of interest to digital marketers in recently released survey data. MediaPost

Instagram tests the ability to add hashtags and locations to story highlights
Marketers may soon be able to add location information and up to four hashtags to Instagram Stories’ Highlights option, which will remain active after the previous test observations beyond the usual 24-hour active period – changes that may lead to a number of new goals Toolkits for digital marketers. Social media today

Amazon could make big profits in the post-coronavirus retail industry
Marketers could send more advertising dollars to Amazon as demand increased significantly in response to the COVID-19 pandemic. The company announced it was hiring more than 100,000 new employees, and an increase in advertising revenue also seemed likely as some marketers shifted more spending to the e-commerce giant. Marketing country

Data Hub: Corona Virus and Marketing
28 percent of industrial marketers plan to shift marketing budgets from trade shows canceled due to COVID-19 to digital advertising, while 14 percent plan to spend this on content marketing – one of several statistics that are of interest to digital marketers. MarketingCharts data included in the newly published report. MarketingCharts

ON THE EASIER SIDE:

2020 March 27th Marketoonist Comic

A carefree look at how not to communicate now by Marketoonist Tom Fishburne – Marketoonist

Diabolical Mailing List Admin Swirling mustache and cackle when dead “unsubscribe” link – The hard times

TOPRANK MARKETING & CUSTOMERS IN THE NEWS:

  • SAP, Dell Technologies – 3 tips for B2B marketers if your big trade show is canceled due to corona virus – Forbes
  • JUICE – Event industry and COVID-19: an insider point of view – The future of trade
  • Lee Odden – Marketing during a pandemic – Small business resources in the coronavirus crisis [Roundup] – – Simple machines

Do you have your own top? B2B content marketing or digital advertising Stories from the past week? Please let us know in the comments below.

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