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Create business cards that people don’t throw away! : MARKETING

Your business cards are the statement of your marketing materials that people can hold onto physically. As the only tangible offer Of your servicesYou want a business card that promotes your personality and effectively adds value to your branding. However, for your business card design to be most effective, it must be one that is created by people indeed to keep!

Some ways you can create a business card that people don’t throw away are:

  • Do it more than just a business card.
  • Use shapes to draw attention to your business.
  • Experiment with color and design.
  • Understand contrast – and use it to your advantage!

This article explains how to create a business card that is kept by people, how to design a free card on platforms like Canva, and how to clearly associate your business card with your product or service.

Create business cards that people don’t throw away!

Think of the business cards you received. Think honestly with yourself about who you clung to and who threw. An excellent starting point is to consider which factor affects you the most when it comes to business cards. If you’re looking for tips on creating a business card that people want to hold on to instead of throwing them in the trash, keep reading.

Offer them value by doing it MORE as a business card

creative business card metal

This is tip number one as it has the greatest impact. If the recipient has no incentive or value to benefit from the card, it ends up in the trash. Dot empty. Even if they want to call you, they can save the information on their phone and throw it away shortly thereafter.

If you want people to keep it, save it, see it often, and come across your name frequently, make it something they don’t want to throw away.

Some ideas on how to make your business card more than a business card are:

  • Make it artwork – If a page is personal contact information, make the back a beautiful piece of art that is too beautiful to throw away.
  • Make it a flash– –journey – With services like USB business cardsThis is a great way to ensure that users see your information frequently, such as: B. every time you work on your computer! People will be overwhelmed by it, thankful for the value that you have selflessly offered, and they will be reminded of you every time you save a file.
  • Make it a bottle opener or a magnet – This is related to a common aspect of their routine, such as: B. Eat or drink.
  • Add a place for a list on the back – If you have space to take notes on the card, stick to it. You should make this a reflective question or something less temporary than a grocery list, e.g. B. to emergency contacts.
  • Relate it to your service – Some examples are:
    • D.Ermatologists can create a business card that is a reusable skin care product (that is not thrown away).
    • Toy shops can Let it fall apart like a puzzle or make it a game.
    • If you are a cook, let it smell of bread or your typical dish. If you want something vintage, add a scratch and sniff to invite people to connect with the nostalgia.

Help your contacts connect your card with something valuable that always works best. If you can make them think of their childhood, their passions, their dreams and help them enjoy more of these things, your card will be valued above the crowds.

Get creative! This is what will charm people and make them keep your card for a smile.

Experiment with shapes

creative business card

If you have a business card that doesn’t look like everyone else’s, yours will stand out. Get creative with it! Some ideas are:

  • Musician – Make a business card with a guitar pick that can pop out of the card.
  • Sommelier – Create a business card in the form of a wine bottle.
  • baker – Create a business card in the form of a cupcake. For a simpler outline shape (for cutting), you can choose a circular business card and put a cookie or cake design on the back (with your contact information on the front).
  • Consider seeing it– –by – If you are an investigator or photographer, you can make this look like a camera lens and arouse people’s interest through illusion.
  • Any unique shape is enough – As long as it is Not The traditional 2-inch x 3.5-inch shape will draw people’s attention. Experiment with shapes like:
    • Circles
    • Hexagons
    • Diamonds
    • Rectangle with rounded edges

Experiment with color and design

creative foldable business card

Almost all cards, documents, letters, etc. are delivered on white paper. If your design doesn’t directly require white, a’s eyes will be caught by people Color pop. Choosing a design that is not too busy but not too boring will inspire you intrigue in people’s minds. In addition, black is a very slim and professional aesthetic that can look particularly high quality with velvet or matt paper.

You have two sides of a business card that you can work with. So make the most of it. Some entertaining uses for the opposite side of your contact information could be to visually experiment with designs that connect the card receiver to your specialty. Examples for this are:

  • If you work in tech repair – Make it look like a phone or display your contact information as Google results for a question. An example of an excellent problem when writing to the Google search bar is: “How do I fix my computer?” Then enter your contact information below. Be funny and intelligent, creative, how you give them value.
  • If you are a builder – Make a card that can be folded into something. Many fun templates can be folded like this Toy Chair business card.

Understand contrast

Example of a creative contrast in business card design

No one can read your business card without contrast. Be careful not to place a background that you like, ignoring the fact that the letters fit into the background. If your background is overwhelming, place a black rectangle behind your text like a page over the background (leaving part of the background exposed, but not directly behind the text).

Some important points you should understand about contrast are:

  • Use dark text for a white business card.
  • If you want a black business card, white text is most effectively displayed.
  • If you use a red or warm shade, light shades are almost invisible.

Regardless of the shading, colored backgrounds can make reading the text difficult and require enlargement, boldface, line, width or spacing.

If in doubt – keep it simple!

minimalist business card design

If you’re not sure Stick to the classic statement of elegance – less is more. You don’t want to make it too busy or confusing, as this can distract people’s eyes and quickly make an image cheaper. Busy maps are also more difficult to read.

Another way to keep your business card design simple, yet “durable” is to use premium paper or cardboard in combination with a minimalist design. You can even use embossing or metal foils to create a simple, high quality, and eye-catching business card.

Don’t throw all your tricks at the recipient at once. The card is meant to be an introduction.

Think of simple logos like Chanel or Apple. They are effective because you can see and recognize them in any size. The more details you add, the bigger things have to be to get clarity. The fewer details, the easier it is to read your relevant information.

How to use Canva to make your business card yourself

Canva business card design templates

It’s incredibly easy to put your business card on platforms such as Canva. With thousands of templates to choose from, you can start with one of the pre-made designs or create your own from scratch.

The steps are:

  1. Sign in / Sign in
  2. Go to “Create a new business card”.
  3. Choose the design that is related to your company, purpose, service and aesthetics.
  4. Use “Upload Your Own Images” to personalize the content.
  5. Edit with text and background layers using Send To Back or Send To Front.
  6. Save and share your design!

Last tips for your future business cards

You will likely update your business card many times. You may forget to add something or create a new example that deserves a place on your cards. Regardless, you probably shouldn’t order thousands at a time.

Some final tips for your business cards are:

  • Start small – Order 500 first to confirm this to like the design and everything right. If you love them, you can always order more, but things can be cut off along the dye line that were not even shown in the “Preview”. Better safe than sorry with thousands of unusable cards.
  • If you distribute them – There are things you can say to help your case, such as:
    • “Here is one for you and some extras that you can give to your friends and family!”
    • “Can I have one of you?”
    • “Call me if I can ever help. Hold on to my business card for a rainy day! “
    • Print them on any non-paper surface – be inventive with surfaces like:
      • Wood
      • concrete
      • cork
      • Reusable bags for food
      • sticker
      • Magnets for the fridge
      • 3D structured surfaces

Ask yourself if it is clear, readable, easy to read and connected to your offer.

Finally

Business cards are not out of date and are a form of connection that can be much more personal and effective than a thousand emails. Be prepared for the next opportunity. Finally, ask yourself: “Would I keep this business card or throw it away?”

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