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JD provides a helping hand to increase bookstore sales in China E-COMMERCE

The e-commerce platform JD has helped increase bookstore sales in China during the Corona virus outbreak.

Last month, sales of two children’s bookstores – Caldecott Bookstore and Zhongshang Children’s Books – increased 221.6 percent and 282 percent, respectively, compared to the previous year.

According to JD, the increase in bookstore sales in China is due to consumers staying at home during the epidemic and turning to books for inspiration and encouragement.

JD Logistics continued to deliver products to Chinese consumers as usual during the outbreak and implemented a series of disinfection measures to ensure that consumers received their books safely.

The outbreak of the corona virus has resulted in the temporary closure of offline bookstores, a shortage of employees due to the epidemic, a sharp drop in operating income, and an increase in pressure on store rents and personnel expenses. During the reporting period, JD partnered bookstores to broadcast live broadcasts to increase traffic and brand awareness, which increased bookstore sales in China.

“Supporting offline bookstores for live broadcasting is a good example of how JD.com has used its resources to help offline bookstores transform their businesses to better serve the needs of Chinese consumers.” said Jiao Zhang, manager of JD’s offline book team, “Especially when there is little traffic in offline bookstores during the epidemic.”

According to the China Offline Bookstore Industry Report 2019-2020, there are more than 70,000 bookstores in China. Last year, more than 4,000 new bookstores were opened in the area. In China there are currently 135 book centers, each with a size of more than 5000 square meters, of which 35 are over 10,000 square meters.

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