The past few weeks have been a whirlwind for almost every industry in the world. The real estate industry was challenged and agents everywhere had to change their daily routines to adapt to the current health crisis. During this period of social distancing, activity has shifted to the digital realm, which brings with it some challenges and opportunities for real estate agents.
We know that real estate is a human relationship business. You are doing your best work to connect, shake hands, show houses, and step in front of the community. So it’s certainly an adjustment that shifts all of these interactions online.
However, this industry has changed for years. The technology has made the experience smoother and easier for both the agent and the consumer. And we’re fortunate that there are plenty of ways to connect with new, current, and past customers as well as investing time and energy into your marketing to make sure you stand out.
The value of video
This is not current news. Video is powerful and critical to a thriving business. And hopefully you implemented it in your company long before this moment of increasing digital presence.
Check out some statistics::
- Videos on a landing page can increase conversions by 80% or more.
- Social video generates 1,200% more shares than text and images combined.
- 51% of marketers worldwide call video the type of content with the best ROI.
- First emails with a video receive a click rate that is 96% higher.
How To Grow With Video Kyle Whissel
What should I share now?
You are not alone if you are not sure which content to share with your customers and your community. Remember to be honest, human, and helpful.
Education and reassurance are currently important for potential home buyers and sellers. People don’t want a sales call, but they want instructions and helpful information – even if they just bookmark it for later or remember what you said 6 months later.
We recommend using helpful resources such as: Maintain current affairs, HousingWire, Tom Ferry, Inman News, and the National Brokers Association. Stay up to date with your local market data and answer questions.
Types of videos you can create now:
- Personal messages via email video
- Listings & Listing presentations
- Buyer / seller advice
- Housing market & local insights
- Virtual open house
- Live questions and answers
- Neighborhood / community guides
- Tips and Tricks
Tips for making better videos
Before you start creating, understand what you want to achieve and who your audience is. Are you sending an email to past customers and are you using a BombBomb video in the body of the email? In this case, make sure that you speak directly, openly and personally. When hosting a webinar for potential buyers in your community, be prepared with data and speak with confidence and empathy. Instagram Live or Facebook Live can be more casual and entertaining. Ultimately, it is important to stay true to your brand and lead with your authentic self.
Tips for creating better videos:
- Add captions! Most videos (especially on Instagram) are viewed without sound.
Add subtitles so your viewers don’t miss a thing.
- Make sure your lighting is on point. A good rule of thumb is natural or indirect light. Just do it
Make sure that the light source does not come from behind and make sure that there is no glare.
- Always add a CTA (Call-to-Action). You have caught their attention, don’t lose it!
Somewhere in your video, tell them to do something. Follow your page, subscribe to yours
Channel, visit your website, etc.
- Keep it short and sweet.
- Have fun and be authentic. You don’t have to stick to a script! People like to watch
Humans not robots. So strive for authenticity, not perfection.
Ultimately, we know that there is currently no game book to run the perfect business. It is a time of unprecedented circumstances. So if you are at home with factors beyond your control, focus on what you can do to drive your business. If you remain present, informative and available during this time, the pent-up demand (which was at an all-time high before the COVID crisis) will lead to a wealth of opportunities in the future. You just have to stay focused and stick with it.
How Top Agents Use Video Emails to Convert Real Estate Leads
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