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Voice search is the future of SEO : CONTENT MARKETING

Getting the best search position for dozens of keywords is the ultimate goal for many content marketers, but Google keeps throwing curveballs to make this search even more difficult. One of these latest updates that is shaking the optimization of our websites for SEO is voice search.

What is voice search? Voice search makes it just a little bit easier for us to find the resources and answers we need to make buying decisions by being able to type in our searches rather than typing them. And because of that extra level of comfort, it won’t go away that quickly. Companies need to take this factor into account when optimizing their websites and websites for SEO.

Voice search is still new, so many of us marketers are still trying to understand how it works and how much it can do. The good news is that if you are now one step ahead of the game, you will be one step ahead of your competitors. By optimizing your website for this new search medium, your SEO gets a huge boost and offers a more pleasant customer journey and user experience. Most importantly, your sales and your sales may skyrocket.

What is voice search?

Voice search allows users to use voice commands instead of typing to find what they need. Users can search by opening their browser, clicking the microphone icon to the right of the search bar, and recording the phrase they would otherwise type. These search terms can be as simple as “coffee shops” or “coffee shops in northwest Portland that are open at 7:00 a.m. on Mondays”.

As this feature is available on both desktop and mobile phones, the voice search option is becoming increasingly popular.

Below are three best practices for optimizing your keyword strategy for voice search.

Think about how people speak as you develop your content

Very few of us speak as we write, and we should expect this difference to be reflected in the way our target audience searches for information through voice search.

For example, as you type “Los Angeles Restaurants” and then narrow your search, you can use the voice search “What are some good restaurants near the Los Angeles Arts District?” Again, people who do a voice search use this method because it’s convenient and they probably don’t want to spend the extra time scrolling and narrowing down their search.

You can optimize your content for voice search by including:

  • Ask: Integrate the “who, what, where, when and why” language into your content. Think about the information your target audience is looking for and how they speak instead of typing when asked. This approach also dramatically improves your chance of getting a featured snippet that we’ll cover in the next section.
  • place: Try to describe your location as narrowly and descriptively as possible. Make sure you include in your content the neighborhood you are in and the nearby sights (whenever this makes sense; do not force it).
  • Related products or services: Is there a related product or service that your audience is constantly looking for? If so, you probably want to mention them in your content to make sure they can find you more easily. For example, marketing automation users often want to know if Our platform is integrated into the CRM They are used, so we make sure that expressions like “Does Act-On integrate with Microsoft Dynamics?” or “What are the advantages of integrating SugarCRM into Act-On?” on our website.
  • Highlight your competitive advantage: The last thing you want is for your target customer to do a voice search. “What’s the best? [insert product or service here]? “and don’t let your company appear in the search results. To prevent this from happening, be sure to mention what makes you stand out from the competition and post lots of positive customer reviews on your website.

Focus on earning selected snippets

You’ve probably scrolled through your search results and noticed that you often see a preview of the answer to the question you’re looking for. And as a marketer, you might be wondering how this company managed to get more than just the website name and meta description in the search results.

These highlighted posts are referred to as featured snippets. Businesses can earn them by offering a frequently asked answer from Google. As mentioned earlier, the introduction of voice search means that more people search for more specific questions rather than general terms. So you can kill two birds with one stone by structuring your content to answer frequently asked questions. They improve your ranking in the search results and increase your chances of winning this snippet spot.

By securing a featured snippet, you can do more than focus on your content in the search results. Better search positioning means better web traffic and more customers. And since securing this place establishes your company as a thought leader, a section presented can also help you build trust and credibility with your audience early in the sales process – and thus offer additional leverage against the competition.

To learn more about how to earn a featured snippet on Google, read the section this blog post We wrote about the topic not so long ago.

Sticking to SEO basics can go a long way

You have to learn how to run before you can run. The same concept applies if you want to optimize your website for voice search. In other words, the two tactics mentioned will go even further once you have a solid SEO foundation – and that means you have good keywords, meta descriptions, and little to no mistakes. And when I say mistakes, I don’t just mean looking for typos. You should make sure that your page is indexed, that the meta description is the correct length, that you use the correct headings (H1, H2) with the correct keywords and that your page does not take too long to load.

If you’re new to SEO, understanding this concept can be very difficult – and you may not know where to start to make sure you’re on the right track. Fortunately, there are a variety of tools you can use to ensure that your websites are optimized. Act-On’s SEO audit toolFor example, review your web and landing pages to ensure that you follow best practices with effective keywords and zero errors.

Guide customers with Act-On through a targeted and effective customer journey

We’ve just outlined a few ways you can use voice search to increase website traffic. But as every good marketer knows, SEO is only part of the marketing process for lead generation and growth.

If you would like to learn more about how you can lead customers through a pleasant customer journey, please download our Lead nurturing guide. In this eBook, you’ll learn how to set up campaigns that motivate your customers and provide them with everything they need to make an informed purchase.

And if you want to get to the point of learning more about the digital tools you can use to improve your marketing strategy, we invite you to do so Schedule a demo with one of our marketing automation experts.

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