The 5 steps to writing a convincing copy [Podcast] : MARKETING

Marketing podcast with Anik Singal

Anik Singal headshotToday I visit Anik Singal in the Duct Tape Marketing Podcast. He is the founder of, Speaker, author and expert in digital business and marketing.

Singal is excited to help business owners grow their business and achieve their biggest goals. That’s why he created, a platform of tools, training, and resources for entrepreneurs of all kinds. Over the years, he has taught his methods to over 250,000 students around the world.

While his expertise is broad, he visits the podcast today to discuss his 5-step formula for writing texts. We all strive to create compelling messages that don’t feel forced or “sellable”. With the Singal formula, you can speak to your potential customers on a more personal level, whether in the form of a copy on your website, in an advertisement, or in a personal sales discussion about your product or service.

Questions I ask Anik Singal:

  • What psychological aspects convince someone with a marketing copy?
  • What is the purpose of content?
  • How does the transition work?

What you will learn when you listen:

  • What is the concept of interactive marketing and why is it important?
  • Why it’s wrong to make mistakes in digital marketing.
  • Why the square is never about getting the sale (and what it’s really about).

Important findings from the episode and more about Anik Singal:

Do you like this show? Click on and Give us a rating iTunes please!

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This episode of the Duct Tape Marketing podcast is provided by zephyr.

Zephyr is a modern, cloud-based CMS that is only licensed to agencies. The system is light, easy to use and incredibly fast. With a range of beautiful themes, you can get your customers’ websites up and running quickly with less effort. If you’d rather create a custom website, Zephyr offers agency services as a plug-and-play developer shop.

Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to

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