When you look at the recent history of Amazon product reviews, you may think that the online retailer is addressing sellers to prevent them from receiving reviews. First, incentive reviews were banned, then accounts were revoked for overly aggressive emails, followed by a global opt-out – all of these actions frightened Sellerville.
The following has been confirmed either by Amazon’s actions or by their official statements:
- Don’t give away products in exchange for reviews. Yes, Amazon can track that a person used a 100% discount code, then came back a month later and left a review.
- Don’t just ask for positive reviews. Amazon wants buyers to feel free to leave comments, whether they are positive, neutral, or negative.
- Do not provide a template that buyers can use for reviews. Giving buyers an outline to fill in the gaps is not only seen as manipulation, but also to ensure that all of your reviews sound exactly the same (aka: suspicious).
- Don’t pay for reviews. Not from friends, family or bloggers. The only exception is Amazon Vine.
What Amazon is looking for is honesty and real answers from actual buyers. As customers, we want the same thing. I can honestly say that I would do a site search before the review incentive ban to see how many reviews of a product contained the word “unbiased” or “honest”. If the majority of the reviews had these words, I would not buy the product. As a frequent Amazon customer, I didn’t trust these product reviews.
With the current state of affairs, it is becoming increasingly difficult to encourage customers to submit reviews. Here are some reasons why and what you should do about it. (You may also want to read my blog post entitled “4 Reasons Why Your Review Request E-Mails Are Deleted.”)
What you can’t / don’t want to say
A problem with most emails after buying from Amazon is that they are practically all the same. I’m sure you’ve seen this kind of news before …
- Ask the customer to only give a positive rating. (# 1, # 2)
This can be seen by Amazon as an attempt to manipulate reviews, as email # 1 explicitly prompts the customer not to leave a bad review, but instead to contact the seller. Email No. 2 states that the customer should leave a review if the product has met or exceeded expectations.
Statements such as “If you love your new _____, leave a product review here” or “If you are satisfied, click here. If you need help, click here.” Would also fall into the suspicious category and could get you in trouble with Bring Amazon.
- Nothing valuable. The same old boring email that every other seller uses. (# 1)
If you buy a lot from Amazon (like me), the same emails with review requests are sent all the time. For the simple reason that people have become blind to them, they no longer produce results very well.
- It’s all about you. (# 3)
This email is all about the seller. It says nothing more than give me, give me.
So, just something Can You do / say?
- You can provide useful information that will improve the customer experience with your product.
- You can offer help.
I recently (recently) checked on Amazon that the techniques we use in Marketing Words to email verification requests to our customers are still approved and legal. The idea is to offer something that is worth the customer’s time to read.
Let’s go back to the first email for the fridge / freezer baskets. This is actually a product that I bought. I immediately put several in my freezer (which is why I originally bought them) and the rest went to my scrap room, where they probably would have lived forever.
Then I read something online about using containers (similar to the ones I bought) in your kitchen or bathroom cabinets to store spices, makeup, or other items that are difficult to organize or find. The light bulb! Back up I went to the other bins so I could use them well.
What if the seller emailed me with this notice?
Congratulations on your purchase of the ABC Brand Refrigerator / Freezer Organization Bins! Did you know that these sturdy containers can be a godsend in any room in your home? Use them in:
Download your free cheat sheet ...
5 Amazon conversion strategies every seller should know
.as your free gift for the request
the Marketing Words newsletter.
I understand that I will also receive weekly articles and videos as well as regular discounts, product notes and more. I can unsubscribe at any time.
- Kitchen cabinets for storing / organizing spices. Put herbs in one container, ordinary spices (salt, pepper, garlic powder, etc.) in another container and the others in a third basket.
- Bathroom cabinets to organize medicine and makeup. Stop searching bottles and the like every morning. Find your recipes, cosmetics, toilet paper and faster once they are organized.
- Laundry room for dryer sheets, clothes pegs, etc. Why pay more for certain washroom organizers when these trash cans work perfectly?
Do you have a minute? Tell us (and other buyers) about your experience with your organization containers if you leave a product review.
Do you have any questions? Do you need help? Just reply to this email and you will get our full attention!
Short (only 145 words) and gives:
- Excellent ideas for using the product that the customer (aka: me!) May not have thought of
- asks for a review without being biased or manipulative
- provides customer service information in the event of a problem
Can you rearrange the information? For sure! We have a customer who initially needed specific instructions on how to use their product. (Yes, it was in the listing and in the instruction manual, but for some reason this one thing escaped customers.) This information went into the first paragraph, and then we went on to the tips.
In such a case, you could say something like:
Thank you for purchasing the high capacity super duper desktop stapler. It should arrive in the next few days. A quick note before you use it ... you will want it Remove the small plastic insert at the very back of the staple.
It's sometimes a little difficult to tell if you're not looking for it. Once you take that out, the staples slide right in and you're good to go!
Did you know that this stapler can handle more than just thick paper stacks because of its superior depth capacity? You will also love it for ...
- Handicrafts - Create beautiful pin boards, photo frames and more.
- pad - Make this old, dirty chair functional and fashionable with a quick face lift.
- Artwork - Design unique pieces that show off your skills.
So? What do you think? If you have 3 minutes we would like to hear in one of you Product evaluation.
We are here to help! If you ever have any questions or encounter a problem with your stapler, just reply to this email for immediate help.
Most people don't leave reviews. Even those who see the value in it and enjoy reading other people's reviews are busy, so the task is always at the bottom of their priority list.
However, if you give customers something worth reading, they will. If they think what you've written is valuable, they are more likely to return the favor by rating your product.
Want more ideas for creating custom Amazon emails after purchase that are valued and effective? Get your copy of my "Review Benefit: Email Strategies for More Amazon Reviews (Legal!)" Today. Use the REVFU voucher (all caps) and save $ 10!
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