- author By Miva |
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- E-commerce resources
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The CBD market is one of the fastest growing consumer goods industries, and more and more players are getting on board.
In order to stand out from the competition, your company needs to set a solid marketing strategy, regardless of whether you are a new CBD startup or an established company. With more than 60 percent For CBD sales via e-commerce, a strong online presence in combination with innovative marketing and proven strategies will be the key to success in this growing industry.
In this article, we discuss current CBD marketing regulations and how you can effectively (and legally) promote your hemp products.
The growing CBD market
Rising customer demand has made the once underground world of CBD a multi-billion dollar industry. Sales of hemp products are expected to exceed 2024 $ 20 billion in the US alone with almost 40 percent from adults who are interested in trying CBD products.
Many CBD consumers rely on the product to improve well-being, address health problems and Promote relaxation. The diverse product applications for CBD have made it a coveted product in various industries and made marketing more important than ever.
However, the road to success is not going smoothly – government regulations and guidelines for advertising platforms pose a challenge for CBD marketers.
Hemp advertising laws
While it can be tempting to promote CBD as a medicine, the FDA has requires companies to avoid unfounded medical claims, especially since serious research on the effectiveness of CBD is still limited.
Further complications are the advertising restrictions that apply on many popular advertising platforms. Here is an overview of the advertising policies at the time of writing.
CBD Google Ads
Advertising CBD in Google Ads can lead to the closure of your advertising account. However, this may change in the future, as Google is The waters are reportedly testing with CBD advertising.
CBD ads on Facebook
Facebook prohibits advertising for cannabis-derived products. As of June 26, 2019, however, Facebook lifted the ban on hemp products and allowed the promotion of current hemp products. A word of caution: keep up to date with these regulations as they can change at any time.
CBD ads on Twitter
Twitter not allowed Promotion of illegal drugs, recreational drugs and herbal drugs. Although CBD is not psychoactive, different government regulations regarding its legality make it an illegal substance nationwide.
What is successful hemp marketing?
A successful CBD marketing strategy is to win customers for your products and to interest them in your brand. The core elements of your strategy should include:
Find new customers
The chances in the CBD market are huge. Sixty-eight percent U.S. adults have never tried CBD products to give businesses the opportunity to increase their attractiveness, educate them about CBD, and expand the reach of their brand.
Create an outstanding brand
As more brands rely on the CBD train, differentiating the brands will be the key to your success. A strong brand gives your company credibility and offers your customers added value.
Download our white paper for actionable tips on how to build a profitable CBD business and gain market share.
The lifetime of a customer is valuable for every e-commerce company. Regular customer Loss of costs to buy as new and they also spend more. Because CBD is good for repeating business, successful customer loyalty means creating a brand that always brings customers back.
Strategies to promote the CBD
To attract and retain customers, you need to be able to win them over. For effective marketing of CBD, alternative channels must be used and customers must be approached with trust and quality.
1. Invest in content marketing
In the eyes of customers, you can set compelling content apart from others. Use comprehensive guides, videos, customer testimonials and surveys to strengthen your reputation and create brand authority.
Blogs in particular are an effective medium for providing your customers with relevant information and establishing a connection to it. Combined with a solid SEO strategy, your content can turn cold prospects into visitors and build trust more important for customers than ever.
CBD brands may also consider producing or sponsoring a podcast. With 132 million Podcast marketing predicts podcast listeners by 2022, providing brands with a less saturated space to invest in.
2. Partner with CBD influencers
Make your brand better known by working with like-minded influencers. Finding the right influencer to promote your products can help increase brand awareness and get more conversions from a loyal community of followers.
Athletes, fitness trainers, lifestyle gurus and health experts are examples of influencers who help promote the wellness and self-care qualities of your CBD products.
3. Offer CBD discounts
Discounts can be an effective tool to maintain customer relationships. Take promotions like customer referrals to get more engagement and increase the likelihood that customers will return to your website.
4. Use paid CBD ads (how to do it right)
We know – we just mentioned that CBD advertising is not allowed on ad platforms. However, you can still use the services of paid social platforms.
Create ads that help promote your content, offer product training, or point out all of the features you offer, rather than using push products and making claims. This helps to increase brand awareness and interest in your products without violating guidelines.
How you can be successful with your CBD marketing
While there are still some strict guidelines for CBD advertising, there are many ways that you can spark interest in your products. Content marketing, social media and a network of influencers and affiliated companies not only help to attract a relevant and interested audience for your company, but also offer you the opportunity to promote their loyalty in the long term and give them a reason to be for you to decide the growing number of CBD brands.
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