What exactly is e-commerce direct marketing?
Shopify sums it up perfectly with this definition: “[Direct marketing] is a targeted form of marketing that presents information of potential interest to a consumer who is considered a likely buyer. “
And Oberlo adds“Unlike many other types of marketing that target a large demographic group with the plan to promote leads, direct marketing focuses on a smaller demographic group that has already shown intent to buy or has been pre-qualified based on certain criteria.”
For example, Shopify is an example of a company that sells acne medication and presents teenage magazine subscribers with Facebook ads – because of their age, they might have a need for the product.
Due to the fact that they subscribe to teen magazines, the company can suspect that they fall into a younger population and therefore are likely to have an interest in acne medication.
One of the key elements of direct marketing is personalization, where the messages are tailored to the recipient.
And instead of just striving to raise brand awareness and encourage leads, this technique aims to get the recipient to take action and buy right away.
So it’s one of the more aggressive marketing techniques out there. It’s just about getting the sale.
And since a direct marketing recipient is already pre-qualified, this should be easier to achieve than targeting cold leads that may or may not be interested in your products.
After you have a basic idea of what this tactic is and how it works, here are some examples of direct e-commerce marketing that you can learn from.
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