Society was really turned upside down thanks to Covid19.
Whatever you think about the severity of the disease or the general response to it, the fact remains that it has significantly disrupted the functioning of our society this spring. And that will challenge real estate marketing.
Fortunately, you can also market your business AND your real estate in times of social distance. Here are some tips to get you started!
Use Postcard Marketing to stay in touch
This will probably not be the best year for a door-to-door Popby campaign, at least not until summer. Fortunately, with agricultural postcards, you can still put your smiling face in front of the view!
Since many personal events are canceled or postponed, you do not have the opportunity to shake hands – which could be the best anyway. However, you can still keep in touch by sending monthly postcards.
Start with Agriculture postcards today!
Lean on social media
Social media is another way to stay face to face without being face to face. There are so many things you can do.
Live video open houses. At a time when it’s not a good idea to have a crowd, you might consider making your open houses virtual this spring. You can make a Facebook live in your entry, walk around and present the best parts of the house and answer questions live. You save time and energy and ensure that everyone is safer!
Use video to answer questions. Homeowners have a lot of questions whether they are preparing to sell, trying to maximize their renovations, or just trying to keep their property in top shape. As Realtor® you have a lot of specialist knowledge. Share it online!
Post humor and inspirational quotes. Be an uplifting voice in difficult times. Consider appropriate funny memes, encouraging quotes, and other positive content. After all, nobody can get enough of Baby Yoda! It can create a smile that can be exactly what someone needs.
Show care while showing houses
Houses must be shown in person. Pay attention to yourself and your customers.
First, start with lots of photos of houses to sort out properties so you don’t have to visit as many. Don’t go out when you are sick, and don’t be afraid to cancel if your customers are sick. Missing a day of shows may seem like a great inconvenience, but a two-week quarantine is much more uncomfortable.
From there, follow the CDC’s standard recommendations: wash your hands regularly, avoid touching your face, and clean the surfaces as much as possible.
Do not stop marketing!
We need to maintain social distance for a while, but that doesn’t mean you can’t do your real estate marketing. Keep your brand growing and your face in front of potential customers. Take advantage of Print marketing, social media and common sense.
We’ll get through this and your business will grow stronger than ever!
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