3 new ways to market your freelance business in 2020 ENTREPRENEUR

The rise of the gig economy means that freelancers are exposed to more competition.

The good news is that the more customers realize the benefits of hiring freelancers, the more opportunities you will have if you effectively market your services.

You’ve probably owned a website, posted content, posted customer reviews, and used social media to increase visibility, but also your competitors. W.What can you do to attract attention?

Here are 3 new marketing ideas to help you to be noticed by more potential customers:

1. LinkedIn Ads

LinkedIn is the largest professional social media site with almost 600 million members. It gives you the opportunity to reach a large audience looking for freelancers with your specific skills.

Sponsored posts appear in users’ news feeds and mix with posts from their connections. InMail, like any message from the user, is sent to the recipient’s inbox. Contacts. These native ad formats are very effective in increasing engagement and response rate for your ads.

You can also improve the effectiveness of your ads by refining your targeting options. For example, you can define your target audience by Industry, job title, location, years of experience, education, interests, skills and more to ensure that your ads are shown to the right people.

2. Instagram stories

With 500 million users daily, Instagram stories can help you connect with your audience and expand your reach.

With Instagram Stories, users can share Slideshows with photos and short videos with their fans and followers, which are and are usually about 15 seconds long automatically deleted after 24 hours. It is a great tool to maintain relationships with your followers and keep track of them.

You can exchange valuable information to improve credibility or information about yourself to build relationships. Don’t forget to use various features to connect with viewers and trigger actions, including Surveys, open questions, quizzes, highlights and links (if you have over 10,000 followers.)

3. Self-publication

By publishing a book, you can increase credibility, set expert status, and build instant trust to attract and convert more customers. List your book on Amazon as well essentially a huge search engine) can help you to be found by people looking for information in your field.

Don’t let the idea of ​​publishing a book intimidate you! Self-publishing platforms are easy to use and you can create both a digital and a printed version at very low cost. Do your research so you can choose the most appropriate topic and choose the right keywords to maximize your results.

You can also take the opportunity to educate readers about your unique approach. Some authors offer bonus materials (e.g. Checklists and worksheets) that readers can download from a login page. This way you can add them to your mailing list and continue marketing for these readers.

Get more customers with great marketing

The freelance marketplace can be competitive. However, if you’re ready to experiment with new marketing ideas, you can fix the mess. C.Draw the attention of your ideal audience, keep an overview and build trust with your customers.

Marketing is also about being in the right place at the right time. For example from Set up seller profile On trusted platforms like Fiverr, where customers are already looking for professionals like you, you can build credibility and reach more potential customers.

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